AI content startup AboveTech announced on September 2 that it has officially launched the next-generation character chat 'IF'.


Founded in 2023, AboveTech has successively introduced AI-based chatbot platforms for fortune-telling, tarot, and personal counseling called 'Zendi', as well as a memorial service 'dearever' that recreates pets and deceased loved ones using AI. Notably, Zendi is on the verge of reaching a monthly revenue of 200 million won just six months after its launch. In July, AboveTech secured seed investment from Crit Ventures USA, GD Ventures, and the Seoul National University Startup Network Angel Club.

Artificial intelligence (AI) content startup AboveTech officially launched the next-generation character chat 'IF'. AboveTech

Artificial intelligence (AI) content startup AboveTech officially launched the next-generation character chat 'IF'. AboveTech

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The newly launched IF is an immersive AI social content platform where users take on the role of the main producer leading an idol debut. It features realistic implementations of relationship dynamics with characters, emotional flows, social networking service (SNS) messages, news reports, and more, allowing users to actively shape the narrative themselves.


Unlike typical character chat services that only offer simple chatting, IF has introduced an AI director system. In addition, it organizes features suitable for the content theme like building blocks, flexibly combining various functions whenever new content is released to provide users with a diverse experience.



Choi Juwon, CEO of AboveTech, stated, "IF is a service that presents a new direction for games and content evolving in the AI era. Our goal is to become a new channel that generates additional revenue for content with successful Korean intellectual property (IP), while also providing customers with a space to enjoy content in a richer way."


This content was produced with the assistance of AI translation services.

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