Shinsegae Duty Free Myeong-dong Opens 'Multilingual Interpretation Desk' Supporting 38 Languages

Strengthening Global Customer Service with AI Interpretation and Translation Devices

On September 2, Shinsegae Duty Free announced that it has introduced a new "Multilingual Interpretation Desk" by adopting an AI-based multilingual interpretation and translation solution from the professional translation service company Flitto.

The newly introduced interpretation and translation device is powered by a conversational AI engine and can recognize and translate up to 38 languages in real time. This enables both customers and staff to communicate in their native languages while receiving immediate interpretation, ensuring smooth and accurate guidance services. Beyond standard sentence translation, the device features voice recognition, specialized terminology learning, and customized data refinement, which is expected to further enhance the quality of responses to customer inquiries.

Multilingual Interpretation Desk Supporting 38 Languages. Provided by Shinsegae Duty Free.

The supported languages include major ones such as English, Simplified and Traditional Chinese, Japanese, Thai, Vietnamese, French, and Spanish, as well as Arabic, Russian, Indonesian, and a total of 38 languages overall.

This type of multilingual interpretation service was first implemented at Shinsegae Department Store in March. A transparent display-type "Chat Translation Enterprise" was installed in the lounge on the first floor of the new building (The Estate), and this system quickly provides shopping-related information such as store locations by floor and the locations of convenience facilities, reducing wait times caused by repeated inquiries.

The "Multilingual Interpretation Desk" at Shinsegae Duty Free is currently in operation at the information desk on the 10th floor of the Myeong-dong branch, near the Dior store.

A Shinsegae Duty Free representative stated, "We have introduced this multinational interpretation and translation service so that customers from around the world visiting the Myeong-dong branch can communicate conveniently without language barriers," adding, "We will continue to introduce innovative digital solutions and provide differentiated experiences to further enhance global customer satisfaction."

This content was produced with the assistance of AI translation services.