Hana Securities Expands and Upgrades Non-Face-to-Face Investment Consulting 'Digital PB Lounge'

Hana Securities announced on September 1 that it has newly expanded and reorganized its non-face-to-face investment consulting service, the 'Digital PB Lounge'.

With this update, consulting functions for each channel-such as phone, chat, and reservation consultations-have been integrated into a single main screen, allowing customers to access asset management consulting services more conveniently.

Market information, which was previously provided in three different formats, has been simplified into a single screen to enhance intuitiveness. The company explained that it has also improved accessibility to online investment consulting services provided by Hana Securities' top private bankers, such as 'Mentors' and 'Portfolio Care', enabling customers to obtain more useful investment information.

Additionally, the company has introduced an AI-powered 'Digital Business Card' that visualizes the digital private banker. Through this feature, customers can view a digital PB's face and voice information that closely resemble a real person.

Cho Daeheon, Head of the Digital Business Division at Hana Securities, stated, "The core of this reorganization is to strengthen convenience and reliability with a customer-first approach," adding, "We will strive to ensure that customers can experience non-face-to-face consultations in a more trustworthy environment through the Digital PB Lounge."

This content was produced with the assistance of AI translation services.