"Sold Out in Two Weeks"... Nongshim Officially Launches 'Shrimp Flavor Noodle Soup'
Sold Out as a Limited Edition in February, Leading to Consumer Requests
Enhanced with Additional Seasoning Powder
Nongshim announced on September 1 that it will officially launch its new packet noodle product, Shrimp Flavor Noodle Soup, on September 15.
Shrimp Flavor Noodle Soup maintains the identity of the cup noodle "Shrimp Flavor Big Bowl Noodle Soup," which was first introduced in 1989, while enhancing the product with a deeper and more refreshing seafood flavor.
In February, Nongshim released the packet version of Shrimp Flavor Noodle Soup as a limited edition at major supermarkets, and all planned inventory sold out within two weeks of launch. The company explained that it decided on an official launch in response to continued requests from consumers for regular sales.
For this official launch, Nongshim has further enhanced the shrimp and refreshing flavors by adding seasoning powder to be mixed in after cooking.
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A Nongshim representative said, "When we launched the limited edition in February, we received positive feedback on the deep shrimp flavor from a wide range of consumers, from Millennials & Gen Z to middle-aged and older generations," adding, "We hope you enjoy the richer and deeper taste of Nongshim Shrimp Flavor Noodle Soup, the signature seafood ramen."
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