Expanded Matcha Lineup Returns After Season's End
Responding to Customer Demand with New Recipes

On August 29, it was announced that Paul Bassett, a specialty coffee shop operated by MZ Seed, an affiliate of Maeil Dairies, will launch seven new matcha menu items.


Paul Bassett decided to reintroduce its matcha menu with a variety of new recipes in response to continuous customer requests after the end of the spring matcha season. The new menu features a richer matcha flavor by using freshly harvested matcha from Jeju Island.

Paul Bassett Matcha Season Beverages 7 Types. Mseed

Paul Bassett Matcha Season Beverages 7 Types. Mseed

View original image

The newly launched items include "Jeju Matcha Latte" and "Jeju Matcha Ice Cream," as well as the new "Jeju Matcha Affogato," which combines milk ice cream with matcha sauce. The "Jeju Matcha Red Bean Frappe" is topped with red beans and ice cream over a matcha frappe. Other offerings include the "Jeju Matcha Caf? Latte" with espresso, "Jeju Matcha Ice Cream Latte," and "Jeju Matcha Ice Cream Dessert Cup."



A Paul Bassett representative stated, "Paul Bassett's matcha beverages and ice cream have long been steady sellers, but we have recently received continuous requests for the return of matcha menu items, which have become a global trend. In response, we are introducing a variety of matcha recipes to meet our customers' needs."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing