"Fragrant Like a Dessert Wine"... Lotte Chilsung Revamps 'Rose Cheongha'

Emphasizing the Sweet Flavor and Aroma of Ripe Red Apples

On August 28, Lotte Chilsung Beverage announced that it will revamp the packaging and flavor of its RTD (Ready To Drink) alcoholic beverage, "Rose Cheongha Sparkling."

Lotte Chilsung Beverage explained that it has improved the taste and aroma of "Rose Cheongha Sparkling" so that its main consumers-women in their 20s and 30s-can easily enjoy it like a dessert wine in casual settings, such as pairing it with sweet desserts like cake.

The renewed "Rose Cheongha Sparkling," under the concept of "a fragrant and sweet sparkling Cheongha like a dessert wine," replaces the previous elderberry clarifying concentrate with an apple clarifying concentrate to highlight a sweet flavor and aroma reminiscent of ripe red apples.

Additionally, while the overall packaging, including the label, remains largely unchanged, the deep pink color has been adjusted to a lighter pink to create a softer visual impression and evoke a fresh, youthful sentiment. The release price and alcohol content, at 7%, will remain the same.

A representative from Lotte Chilsung Beverage stated, "We have renewed Rose Cheongha Sparkling, which was first introduced at the end of 2023 with the concept 'For a tomorrow that shines in rosy light,' to offer an even more fragrant and sweet flavor, similar to a dessert wine." The representative added, "We plan to carry out various marketing activities so that the new Rose Cheongha Sparkling can become the leading brand for consumers seeking a light alcohol content and sweetness."

This content was produced with the assistance of AI translation services.