Nongshim Launches Limited-Edition "K-Pop Demon Hunters" Special Product

1,000 Sets to Be Sold Exclusively on Nongshim Mall

On August 28, Nongshim announced that it will launch a limited-edition special product on "Nongshim Mall" featuring ramen designs inspired by the Netflix animation "K-Pop Demon Hunters," as part of a collaboration that began on August 20.

"K-Pop Demon Hunters" is a Netflix animated film that realistically depicts various aspects of Korean culture centered around K-pop, and has gained global popularity. In particular, the main characters, the "Huntrix" members, are shown eating a variety of K-foods to strengthen their resolve before important activities. The K-ramen featured in these scenes closely resembles Nongshim Shin Ramyun, which became a major topic among Korean fans.

In response to the enthusiastic support from K-Pop Demon Hunters fans, Nongshim has prepared a special product with a design similar to the ramen featured in the film. This special edition set includes six cups in total, with each set containing two cups featuring each of the main characters-Rumi, Mira, and Zoey-on the Shin Ramyun cup design.

Nongshim plans to sell a total of 1,000 sets of the special product through a pre-order page on Nongshim Mall, starting at 10 a.m. on August 29. In addition, winners of the purchase review event will receive a Nongshim gift set. Further details can be found on the Nongshim Mall website and Nongshim’s social media channels.

A Nongshim representative said, "After K-Pop Demon Hunters gained popularity, customers began submitting design requests to Nongshim Mall’s custom order service 'Nongkku.' As a result, we decided to offer this high-quality special product through the collaboration. In the future, in addition to special products, we will continue to engage in a variety of activities to promote the Nongshim brand to K-Pop Demon Hunters fans."

'Nongkku' (short for 'Nongshim Kkumigi') is a custom order service operated by Nongshim Mall, allowing customers to personalize Nongshim product packages with their own photos or messages, creating a one-of-a-kind product.

Additionally, starting at the end of this month and continuing for about one month, Nongshim will hold a promotional event at major supermarkets and retail stores nationwide, featuring collaborative products such as Shin Ramyun and Saewookkang with K-Pop Demon Hunters character designs.

This content was produced with the assistance of AI translation services.