HiteJinro to Lower Average Price of "Filite Clear" by 20%

Price Cuts on Key Products Effective September 1
“Filite Clear” to See Up to 25% Reduction for Home Market
Move Aims to Support Consumers and Boost Economic Recovery

HiteJinro announced on August 28 that it will lower the average price of its sparkling liquor, "Filite Clear," by 20% starting September 1. This move aims to ease the burden on consumers struggling with recent high inflation and economic downturn, and to support the government's policies for economic recovery and revitalization of consumption.

This price reduction will apply to three products sold through home channels: the 350ml can, the 500ml can, and the 1.6L PET bottle, with price cuts of 20%, 25%, and 15% respectively. In particular, the 500ml can, which has the highest consumer demand, will see its price cut by 25% to further enhance customer satisfaction.

Filite Clear 350ml, 500ml Can Product Image. HiteJinro

Previously, in April, HiteJinro launched "Filite Clear," a product that delivers a clean finish using the Super Clear process. Since its release, it has received positive feedback from consumers seeking both value for money and a clean taste, and is expanding its presence in the sparkling liquor market.

Oh Sungtaek, Executive Director of Marketing at HiteJinro, stated, "Filite Clear is the best sparkling liquor product, made possible by HiteJinro's technological expertise, and we plan to continue a variety of marketing activities in the future." He added, "We hope that this price adjustment, which reflects the current era of high inflation, will help consumers facing difficult times and contribute to revitalizing the home market."

This content was produced with the assistance of AI translation services.