Shinsegae Department Store Reopens Renovated Men's Hall at Gangnam Branch and Women's Fashion Hall at Main Branch

Attracting Contemporary and Emerging Designer Brands
Special Discounts by Brand to Celebrate the Renewal
Exclusive Shopping Benefits Including Gift Promotions

On August 28, Shinsegae Department Store announced that the men's specialty hall on the 7th floor of the new building at the Gangnam branch and the women's contemporary fashion hall "The Estate" on the 4th floor of the main branch will reopen to customers on August 29 after partial renovation.

Shinsegae Department Store Main Branch 4th Floor Women's Contemporary Fashion Hall Ink Store. Provided by Shinsegae Department Store

Both the Gangnam branch and the main branch have improved the shopping environment for customers and introduced brands that reflect recent trends. First, the men's floor on the 7th floor of the new building at the Gangnam branch has brought in "Ourselves" and "Roughside" to the island stores centered around the escalator. These two brands are known for their signature items, which sell out immediately upon release, and are considered "must-buy" items among enthusiasts. Pop-up stores for Nanamica and Born to Win are also available.

The women's contemporary fashion hall "The Estate" on the 4th floor of the main branch will open its final section, following the unveiling of the first section in April and the second section in June. This area now features the first exclusive store in the Seoul metropolitan area for "Ganni" and the Korean designer brand "Ink." Other brands such as Maison Kitsune, Enfold, Comme des Garcons Pocket, Vivienne Westwood, Time, Mine, and Kuho have also adopted the latest interior designs to create a sophisticated atmosphere.

To celebrate the renewal, special shopping benefits will be offered by each brand. Sun Hyunwoo, head of fashion at Shinsegae Department Store, stated, "The Gangnam and main branches of Shinsegae Department Store have transformed once again by attracting trendy brands and introducing new interiors. We will continue to secure unrivaled brand competitiveness, provide customers with new shopping experiences, and establish ourselves as an irreplaceable offline shopping destination."

This content was produced with the assistance of AI translation services.