"Customer Feedback, Clearly Reflected" Shinhan Investment Corp. Launches 'Shinhan Refresh'

On August 27, Shinhan Investment Corp. announced the launch of its new customer feedback platform, "Shinhan Refresh," as part of its efforts to strengthen customer-centric management and communication systems.

Shinhan Refresh is a customer communication platform under the slogan "Renewed Every Day by Customers' Voices," which quickly shares cases of inconvenience improvement suggested by customers. Unlike simple customer service, the platform is designed to connect accepted suggestions directly to actual improvements in systems and services.

It visually compares the status before and after implementing improvements based on customer feedback or complaints. The company explained that this platform addresses the shortcomings of the previous Voice of Customer (VOC) system, which often resulted in one-off responses. In addition, customers are notified via SMS at each stage of the adopted improvement tasks, allowing them to directly experience the changes. Customers whose suggestions are selected as outstanding cases receive rewards such as thank-you coupons.

Lee Sunhoon, CEO of Shinhan Investment Corp., stated, "Shinhan Refresh is a digital-based channel for more systematic review of customer suggestions and trustworthy communication with customers," adding, "We will not stop at simply resolving inconveniences, but will connect customer suggestions to innovations in our work processes."

Further details can be found on the Shinhan Investment Corp. website and at the bottom of the Shinhan SOL Securities app under 'Menu → Customer Service → Customer Consultation → Shinhan Refresh.'

This content was produced with the assistance of AI translation services.