Muan County and Hyundai Green Food Join Hands to Distribute Local Sweet Potatoes Nationwide

Customized Menus Featuring Muan Sweet Potatoes
to Be Offered at Over 600 Institutional Food Service Locations Nationwide

Muan Mat-Daheum Project Poster. Provided by Muan County

Muan County in South Jeolla Province is partnering with Hyundai Green Food, a comprehensive food company under Hyundai Department Store Group, to expand distribution channels and promote consumption of sweet potatoes, the region's representative agricultural product.

Through the "Muan Mat-Daheum Project," the county plans to develop and offer customized meal menus using sweet potatoes produced in Muan at over 600 institutional food service locations nationwide for two months starting next month. This initiative aims to expand the distribution network of Muan agricultural products and establish a stable income base for local farmers.

Hyundai Green Food has purchased approximately 10,000 tons of Muan onions over the past three years and has been leading efforts to boost local agricultural consumption, such as launching its own brand product "Organic Ice Roasted Sweet Potato" made with organic sweet potatoes from Muan through its online store, Greeting Mall, last month.

Kim San, the county governor, stated, "I hope this collaboration will serve as an opportunity for Muan County and Hyundai Green Food to achieve mutual growth," adding, "We will continue to pursue measures to strengthen the competitiveness of agricultural products to ensure stable incomes for farmers."

Meanwhile, last month the county signed a business agreement with Shinsegae Food to promote the consumption of Muan onions, receiving a strong response from consumers by introducing bakery and pizza products made with Muan onions at Emart and Traders locations nationwide.

This content was produced with the assistance of AI translation services.