Solving Social Issues with AI... 'Social Value Festa' Concludes Successfully

Over 10,000 Participants: Presenting Practical Solutions for Everyday Life in Care, Education, and Consumption
Social Innovation Cases Shared by SK Hynix, Hyundai Marine & Fire Insurance, LG Chem, and Woowa Brothers
KCCI: "Evolving into a Platform Connecting Problem Definition to Execution"

The 2nd Korea Social Value Festa, hosted by the Korea Chamber of Commerce and Industry (KCCI), concluded successfully on August 26, 2025, with more than 10,000 participants after opening on the 25th.

This year’s event, held under the theme “Designing a Sustainable Future,” went beyond simple business promotion to create a space where attendees could directly experience and connect awareness, hands-on activities, and implementation related to social issues, allowing them to explore solutions and technologies for addressing social problems firsthand.

According to the KCCI, more than 10,000 citizens visited the venue, including around 1,000 representatives from the government, major corporations, social enterprises, and academia.

The KCCI explained, “We brought together previously scattered practical programs in one place so that solving social problems is not limited to certain groups or locations, but can be participated in and spread by anyone. We created the event space not just as an exhibition hall, but as a venue for integrating social problem solutions and for direct engagement with citizens.”

The opening ceremony on August 25 was attended by business leaders, including Choi Changwon, Chairman of the SK Group SUPEX Council. KCCI Chairman Chey Tae-won was unable to attend due to a business delegation visit to the United States and instead delivered a congratulatory message via video.

SK Hynix operated an exhibition booth at the event and showcased a variety of activities aligned with its “AI-based Social Value Creation” strategy.

Key examples included a biodiversity AI monitoring app, “AI Dataplanet,” an AI-based job creation model supporting migrant self-reliance, “ICT Happy Aging” for digital welfare in response to an aging society, and the “SPARK (Youth Startup Park) Contest,” a social innovation platform supporting youth entrepreneurship.

In addition, a separate “AI for Impact” forum was held to share cases where AI was utilized as a core tool to create social value.

Hyundai Marine & Fire Insurance introduced its early intervention program “Imaeum Exploration Team,” which supports children with developmental delays or disabilities, highlighting a care ecosystem co-created by families, schools, and local communities.

LG Chem hosted an ESG (Environmental, Social, and Governance) YouTube talk content series called “Daedamhae,” engaging with the audience on the topic of investing in “impact companies” that create social value through corporate activities.

Woowa Brothers shared how they improved the user interface and environment of the Baemin (Baedal Minjok) App to enhance digital accessibility for marginalized groups, focusing on the perspective of “food choice rights.”

Gachon University, together with Hitotsubashi University in Japan and others, organized a session for university student startup teams to share ideas for solving social issues.

The on-site marketplace drew attention for its structure, where “consumption itself becomes action.” The F&B and market zones delivered various social messages, including the use of eco-friendly containers, fair trade, resource circulation, and employment of people with disabilities.

Cho Youngjun, Head of the KCCI Center for Sustainable Management, stated, “This Festa will serve as an opportunity to transform the approach to social problem-solving into a platform that connects ‘problem definition, solution experience, on-site collaboration, and execution partnerships.’ We will continue to promote public-private and industry-academia cooperation and prepare diverse programs so that ideas generated on-site can be linked to institutions, policies, markets, and investments.”

This content was produced with the assistance of AI translation services.