Yeongyang County, Ministry of the Interior and Safety, Ottogi, and Yeongyang Chili Distribution Corporation Sign Mutual Growth Agreement
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Mutual Growth for the Region and Business
Yeongyang County in North Gyeongsang Province announced on August 25 that it had signed a business agreement for mutual growth with the Ministry of the Interior and Safety, Ottogi, and the Yeongyang Chili Distribution Corporation at COEX in Seoul.
Yeongyang County-Ministry of the Interior and Safety-Ottogi-Yeongyang Chili Distribution Corporation Business Agreement Signed. Photo by Yeongyang County
View original imageThis agreement aims to expand sales channels for local farmers and revitalize the regional economy, and was promoted as part of the Ministry of the Interior and Safety's policy to support the development of collaborative products utilizing local specialties.
The core of the agreement is the launch of Ottogi's new product, "THE HOT Yeolramyeon," which uses Yeongyang chili peppers-a specialty Yeongyang County is proud of-enabling mutual growth between the region and the company.
"THE HOT Yeolramyeon," made with Yeongyang chili peppers grown with care and dedication by local farmers in a pristine natural environment and optimal climate conditions, captures the unique umami flavor of Yeongyang chili. It will be introduced to consumers nationwide starting August 27.
Yeongyang County expects that this agreement will make a significant contribution to increasing local farmers' income and revitalizing the regional economy. Moving forward, the county plans to expand the scope of cooperation beyond the launch of this ramen product to include joint marketing and the promotion of tourism in Yeongyang County, thereby creating new value for the region.
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County Governor Oh Dochang stated, "This agreement is a symbol of our commitment to mutual growth. Through ramen, a familiar product, we hope not only to widely promote the reputation of Yeongyang chili peppers, but also to provide stable sales channels for our farmers."
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