Product Security and Personal Data Protection Evaluated
2025 AI Refrigerator and Robot Vacuum Cleaner
Outstanding in Data Encryption and Access Control

Samsung Electronics has obtained Internet of Things (IoT) security certification from a global testing and certification organization for its artificial intelligence (AI) refrigerator and robot vacuum cleaner equipped with touchscreens.


The certified products include the 2025 'Bespoke AI Hybrid' refrigerator, which features a 9-inch 'AI Home' touchscreen, and the 2024 and 2025 'Bespoke AI Family Hub' refrigerators, each equipped with a large 32-inch touchscreen. Additionally, the 2024 'Bespoke AI Steam' robot vacuum cleaner and the upcoming 2025 model, scheduled for release this year, have also received certification.


TUV Nord, a cybersecurity certification body headquartered in Germany, conducts rigorous and independent verification across the entire process from product design and development to distribution and operation.


2025 Samsung Electronics 'Bespoke AI Family Hub' refrigerator and 2024 Samsung Electronics 'Bespoke AI Steam' robot vacuum cleaner. Samsung Electronics.

2025 Samsung Electronics 'Bespoke AI Family Hub' refrigerator and 2024 Samsung Electronics 'Bespoke AI Steam' robot vacuum cleaner. Samsung Electronics.

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TUV Nord's IoT security certification is based on the international cybersecurity standard 'ETSI EN 303 645' established by the European Telecommunications Standards Institute (ETSI), and is awarded following a comprehensive assessment of product security and the level of personal data protection.


The Samsung Electronics refrigerators and robot vacuum cleaners that received certification this time were highly rated in key areas such as data encryption, authentication and access control, secure software updates, personal data protection, and vulnerability management.


Samsung Electronics has applied its proprietary security platform, Samsung Knox, to Bespoke AI appliances so users can utilize various AI features with confidence. Samsung Knox protects devices from external malware and threats, encrypts user commands and monitoring footage captured by the devices, and ensures that decryption is possible only at designated locations to safeguard user information.


In particular, the refrigerators with screens and the 2025 robot vacuum cleaner are equipped with 'Knox Matrix', a blockchain-based security technology that enables connected devices to mutually check each other's security status. Knox Matrix allows devices connected via blockchain technology to monitor one another to block external attacks, and if a security threat arises, it immediately notifies the user so the situation can be quickly identified and addressed.


Furthermore, the 'Knox Vault' feature, which securely stores sensitive personal information in a dedicated hardware security chip, has also been implemented to protect user data.


Moon Jongseung, Executive Vice President of the Digital Appliances (DA) Division at Samsung Electronics, said, "Samsung Electronics provides robust security performance in Bespoke AI appliances. With this certification, we have proven our strong security technology in the global market, and we will continue to strengthen security measures to keep customer data safe."



The new 2025 robot vacuum cleaner, which has obtained TUV Nord certification, will be showcased at 'IFA 2025', Europe's largest home appliance exhibition, to be held in Berlin, Germany in September.


This content was produced with the assistance of AI translation services.

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