[Market Focus] Shinsegae International Rises on Expectations of Cosmetics Sales Growth in Second Half

Shinsegae International is showing strong performance on expectations of cosmetics sales growth in the second half of the year.

As of 9:30 a.m. on August 26, Shinsegae International was trading at 10,620 won on the Korea Exchange, up 270 won (2.61%) from the previous day.

Securities firms' analysis that cosmetics performance is expected to improve in the second half appears to be influencing the stock price. Shinhan Investment & Securities predicted that expectations for a recovery in Shinsegae International's performance in the second half would increase due to higher profit contributions from cosmetics. Park Hyunjin, a researcher at Shinhan Investment & Securities, stated, "Cosmetics sales are improving thanks to the acquisition of Amuse in October 2024," and added, "It has been identified that Amuse's B2B (business-to-business) sales are increasing through overseas distribution agencies, which suggests the possibility of highlighting cosmetics sales growth in the second half." Park further noted, "There is a possibility of upward revisions to cosmetics performance estimates."

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