Hana Financial Group and Korea Sports Promotion Foundation Join Forces to Enhance Athlete Welfare and Develop the Sports Industry

Signing of MOU to Expand the Foundation of the Sports Industry
Launch of Customized Card for Athletes
Offering Additional Discounts at Partner Venues Such as Seoul Olympic Parktel and Soma Museum of Art

▲ On the 25th, at the Olympic Hall in Seoul, Lee Hosung, CEO of Hana Bank (left), Hyungjoo Ha, Chairman of the Korea Sports Promotion Foundation (center), and Youngsoo Sung, CEO of Hana Card (right), are taking a commemorative photo at the signing ceremony of the "Business Agreement for the Promotion of Welfare for Athletes and the Development of the Sports Industry." Hana Bank

Hana Financial Group announced on August 25 that it had signed a Memorandum of Understanding (MOU) with the Korea Sports Promotion Foundation at the Olympic Hall in Seoul for the promotion of athlete welfare and the development of the sports industry.

This agreement marks the first case in which a financial institution and the Korea Sports Promotion Foundation have joined forces to enhance athlete welfare and advance the sports industry. It aims to promote a variety of financial support and cooperation programs so that athletes and sports industry professionals can grow within a stable financial environment.

The signing ceremony was attended by Hyungjoo Ha, Chairman of the Korea Sports Promotion Foundation, Lee Hosung, CEO of Hana Bank, and Youngsoo Sung, CEO of Hana Card. The participants reaffirmed their commitment to cooperation in various fields such as finance, welfare, and education for the development of athletes and the sports industry.

The main points of the agreement include: the launch of a preferential partnership card for athletes; provision of retirement planning and asset management services for athletes; cooperation in the financial sector to diversify athletes' career paths and strengthen their self-reliance; and the expansion of loans and financial support for the sports industry. The parties agreed to establish a comprehensive financial system that supports athletes throughout their life cycle, from their active careers to post-retirement, and fosters the overall growth of the sports industry.

In particular, through this agreement, Hana Card will introduce a preferential partnership card for athletes, a customized financial product developed for registered athletes under the Athlete Welfare Act. In addition to the existing benefits of the "Wonder Card," the new card will offer further advantages such as discounts at partner establishments including Seoul Olympic Parktel and Soma Museum of Art, thereby providing practical benefits directly related to athletes' daily lives.

Hyungjoo Ha, Chairman of the Korea Sports Promotion Foundation, who attended the event, stated, "This agreement is a meaningful start, as sports and finance come together to become strong partners for athletes and sports companies. We will work closely together to provide customized welfare based on policy big data and to ensure the sustainable development of the sports industry."

Lee Hosung, CEO of Hana Bank, said, "By combining Hana Bank's financial expertise with the Korea Sports Promotion Foundation's sports network, we will provide real benefits to athletes and sports industry professionals. We will actively support the establishment of a foundation for the growth of Korea's sports industry."

Youngsoo Sung, CEO of Hana Card, stated, "Through the preferential partnership card for athletes, we will enhance the convenience of athletes' financial lives and contribute to the revitalization of the sports industry."

Meanwhile, Hana Bank has contributed to the development of domestic sports by sponsoring the Korea Football Association and the K League, hosting KPGA and KLPGA golf tournaments, and providing broad support for less popular sports such as Go and luge. In addition, last April, Hana Bank signed a business agreement to officially sponsor the national basketball team, aiming to strengthen the competitiveness and expand the base of Korean basketball.

This content was produced with the assistance of AI translation services.