Today's Actions for 2050:
Shinhan University Leads Citizen Participation
in Energy Saving and Carbon Neutrality

The ESG Innovation Team of Shinhan University (President Kang Seongjong) announced on the 25th that it successfully held the "Today's Actions for 2050! Summer Energy Saving Campaign" at Uijeongbu Station on the 22nd. The event was organized to mark "Energy Day," aiming to raise awareness of the climate crisis and the realization of carbon neutrality, as well as to encourage voluntary energy-saving participation among citizens.

President Kang Seongjong of Shinhan University (fifth from the left) and Mayor Kim Donggeun of Uijeongbu (sixth from the left) are taking a commemorative photo after completing the "2025 Public-Private-Academic Climate Environment Challenge" on the 22nd. Provided by Shinhan University

President Kang Seongjong of Shinhan University (fifth from the left) and Mayor Kim Donggeun of Uijeongbu (sixth from the left) are taking a commemorative photo after completing the "2025 Public-Private-Academic Climate Environment Challenge" on the 22nd. Provided by Shinhan University

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The campaign served as a platform for ESG practices through collaboration among Shinhan University, the Climate and Energy Division of Uijeongbu City, NGO EcoRium, and local citizens. In particular, by linking with the University Innovation Support Project, students directly participated in the operation, adding significance as a "participatory ESG extracurricular program."


On-site activities included promoting everyday energy-saving practices such as maintaining indoor temperatures at 26°C, unplugging appliances, adopting a zero-waste lifestyle, using public transportation, and conserving water. In addition, a citizen signature campaign and the "Energy Saving Pledge Tree" program were conducted. Citizens actively participated by writing their own "small promises for achieving carbon neutrality by 2050."


At 9 p.m., the "Shinhan Starlight Guardians Lights-Off Event" was held, where faculty, students, and citizens turned off their lights for five minutes and gazed at the starlight, sharing the message, "Turning off small lights creates a brighter future." One citizen remarked, "I was reminded once again that even small changes in habits can protect the environment," expressing a commitment to continued action.


Kwon Ogeun, Head of the ESG Innovation Team at Shinhan University, evaluated the campaign as having achieved the spread of a citizen-participatory energy-saving culture, contribution to greenhouse gas reduction, and the establishment of a collaborative model between the university, local government, and NGOs.



President Kang Seongjong stated, "This was a meaningful occasion that demonstrated how small actions can create a better future," and added, "We will continue to work with the local community to carry out diverse ESG activities for carbon neutrality and sustainable development."


This content was produced with the assistance of AI translation services.

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