"Concept Car Enters the Game"... Hyundai Develops 'Insteroid' Game

Hyundai Motor Company Develops Classic Arcade Game Featuring Insteroid
First Non-Gaming Company to Independently Exhibit at Gamescom Classic Game Zone

Hyundai Motor Company will participate in the world's largest game show by creating a classic arcade game featuring its concept car.

Hyundai Motor Company announced on the 20th (local time) that it will set up a dedicated booth at Gamescom 2025, held at Koelnmesse in Germany from the 20th to the 24th, and exhibit the concept car 'Insteroid' and the game 'Insteroid Retro Arcade' developed based on this car. Hyundai Motor Company

Hyundai Motor Company announced on August 20 that it will set up a dedicated booth at Gamescom 2025, held from August 20 to 24 at Koelnmesse in Germany, where it will showcase the concept car 'Insteroid' and the game 'Insteroid Retro Arcade,' developed based on this car, in the classic game exhibition area.

This is Hyundai Motor Company's first time participating in Gamescom. It also marks the first case where a non-gaming company has directly developed a game and exhibited it independently in the classic game exhibition area, rather than collaborating with a game developer.

The game 'Insteroid Retro Arcade' features Hyundai's compact electric SUV 'Inster (Casper Electric)' and the design concept car Insteroid, which is based on it, as the main characters. The game was inspired by classic games where players earn points while avoiding villains in a maze.

The Insteroid is a concept car that combines video game-inspired design elements with the Inster, and further enhances its dynamic image by adding features such as a wing spoiler and wheel arch air flaps.

Hyundai Motor Company announced on the 20th (local time) that it will set up a dedicated booth at Gamescom 2025, held from the 20th to the 24th at Koelnmesse in Germany, and exhibit the concept car 'Insteroid' and the game 'Insteroid Retro Arcade' developed based on this car. Hyundai Motor Company

For Korean gamers, Hyundai Motor Company has also set up a game experience zone at the Casper-exclusive exhibition space 'Casper Studio Busan.' In addition, the company plans to distribute an online version of the game for free through Hyundai's global website and Instagram in the future.

A Hyundai Motor Company representative stated, "We aimed to present a new brand experience that breaks the boundaries between mobility and gaming," adding, "Through this game and other new initiatives utilizing Hyundai's brand assets, we plan to strengthen communication with our customers."

This content was produced with the assistance of AI translation services.