Pernod Ricard Korea Launches "Ballantine's Artist Edition 5"

Collaboration with Contemporary Artist Choi Hyeji

Pernod Ricard Korea announced the launch of "Ballantine's Artist Edition 5," a special edition of its Scotch whisky brand Ballantine's, created in collaboration with contemporary Korean artist Choi Hyeji.

Since its first release in 2019, the Ballantine's Artist Edition has introduced products that visually reinterpret the brand's message through collaborations with various artists. This latest edition was completed in partnership with artist Choi Hyeji, who is known for capturing cities and lives around the world from a unique perspective using cement as her primary material.

This edition was inspired by Choi's recent trip to Edinburgh, Scotland. The artwork reflects personal moments of connection she experienced in a city where the artist, the audience, and every element that fills the space are united in a sense of hospitality. The completed artwork is featured on limited-edition packaging for Ballantine's signature products: Ballantine's 17 Year Old and the single malt Glenburgie 15 Year Old.

Ballantine's 17 Year Old is regarded as one of the most highly esteemed whiskies worldwide, boasting a brilliant golden amber color with sweet oak aromas and a rich, mellow body. Ballantine's Single Malt Glenburgie 15 Year Old represents the brand's heritage and modern sensibility, characterized by a harmonious blend of fruity notes and honeyed sweetness, with red apple and pear aromas that deliver a smooth and lingering finish.

Miguel Pascal, Chief Marketing Officer of Pernod Ricard Korea, said, "Choi Hyeji's unique perspective naturally aligns with Ballantine's brand message. Through the fifth Ballantine's Artist Edition, we hope the value of time captured in each glass of whisky is conveyed with even greater authenticity."

This content was produced with the assistance of AI translation services.