Foodist and Chunhoencare to Jointly Develop "Care Food" Brand

Launch of Two Fruit and Vegetable Beverages
Joint development of "Care Food" brand with Chunhoencare
Expanding healthy beverage portfolio with functional ingredients

Foodist, a B2B food material specialist company, announced on August 20 that it has signed a business agreement with Chunhoencare, a health functional food specialist, for the joint development of the "Care Food" brand. As part of this collaboration, the two companies will launch two types of fruit and vegetable beverages containing functional ingredients.

According to the Korea Agro-Fisheries & Food Trade Corporation (aT), the domestic care food market is expected to grow from 700 billion won in 2014 to 3 trillion won this year. Foodist stated, "As interest in health has increased among all age groups, not just seniors and children, we expect the 'care food' sector to become a long-term industry trend. We have selected it as a future growth engine and, through this collaboration, are focusing on expanding our healthy food portfolio by integrating all distribution and food service channels."

Initially, the two companies will leverage their expertise to develop two premium fruit and vegetable beverages as "care food" products containing nutrients needed by seniors, patients, and children.

The fruit and vegetable beverages will include health functional ingredients such as vitamins, dietary fiber, and probiotics. In addition, they plan to develop various functional beverage formulations and packaging, including grain protein drinks using rice powder, probiotic beverages, and a series of low-sugar yogurt drinks.

Hadongyeol, Head of Foodist Product Division (left), and Dongil Son, CEO of Chunhoencare (right), are posing for a commemorative photo after signing a joint development agreement for the care food brand.
[Photo by Foodist]

Chunhoencare is a company with over 40 years of experience in manufacturing and R&D of health functional foods, and it has the manufacturing facilities to produce a wide range of product forms and packaging.

Kim Byungjun, Head of Strategic Product Team at Foodist, said, "As competition in the domestic care food market intensifies within the food material industry, we have further strengthened our capabilities in developing health functional beverages through collaboration with Chunhoencare, which possesses unrivaled manufacturing expertise and customized service know-how in the health functional food sector. Starting with the launch of these fruit and vegetable beverages, we will continue to expand our brand value in the care food sector."

This content was produced with the assistance of AI translation services.