Jeollanam-do International Agricultural Expo to Capture the Appeal of "K-Agriculture" in Promotional Video

Promotional Video Showcasing "AI-Driven Agricultural Innovation" Produced

The Jeollanam-do International Agricultural Expo Foundation has announced plans to produce and distribute an official promotional video to further heighten anticipation for the opening of the 2025 International Agricultural Expo.

The promotional video aims to showcase to the world the limitless potential of Korean agriculture, where tradition and the future coexist, vividly capturing the sincerity and strength of "K-Agriculture."

The official promotional video, set to be released about two months before the expo opens, serves as a core promotional asset and directly reflects the 2025 International Agricultural Expo’s slogan: "Agricultural Innovation with AI, K-Agriculture Nurturing Life." The lyrics for this music video-style production were written by the expo’s secretariat, while AI technology was utilized for the composition and video production.

The video features dynamic graphics and outstanding visuals reminiscent of the expo venue, highlighting smart farms, traditional agriculture, young farmers, and future technologies. Scenes where advanced technology and traditional agricultural methods harmoniously blend visually express the unique charm and potential of K-Agriculture, leaving a strong impression.

The 2025 International Agricultural Expo will be held under the theme "Agriculture Changes the World: Agricultural Innovation with AI, K-Agriculture Saving Lives" from October 23 to 29, 2025, at the Jeonnam Agricultural Research and Extension Services complex in Naju, Jeollanam-do.

This expo aims to go beyond a simple agricultural product exhibition by presenting the role of agriculture in addressing global issues such as the climate crisis and food security, as well as showcasing the future direction of agriculture through the integration of AI technology.

Park Gwansu, Secretary-General of the Jeollanam-do International Agricultural Expo, stated, "This promotional video dynamically captures the expo’s core themes of technological innovation and the value of life. We hope that through this, more people in Korea and around the world will newly discover the appeal of K-Agriculture and develop greater interest and anticipation for the expo."

Starting with the release of this promotional video, the Jeollanam-do International Agricultural Expo plans to accelerate a variety of promotional activities to build momentum for the event. In particular, the foundation will produce customized digital content targeting the MZ Generation and international visitors, and will actively pursue global promotional campaigns and interactive programs for attendees.

Once the promotional video is completed, it will be made available on the official YouTube channel and the expo’s website, and a simultaneous outreach campaign will be conducted through social media channels such as Instagram and Facebook.

This content was produced with the assistance of AI translation services.