Samsung Fire & Marine Insurance Unveils New Advertisement: "How Samsung Fire & Marine Insurance Has Changed Traffic Culture"

Highlighting 24 Years of Efforts
to Establish a Safe Traffic Culture

On August 18, Samsung Fire & Marine Insurance announced the launch of its new advertisement, "How Samsung Fire & Marine Insurance Has Changed Traffic Culture," which highlights a variety of initiatives the company has undertaken since 2001 to help establish a safer traffic culture in Korea.

This advertisement is a follow-up to "Protecting Everyday Life, Dreaming Beyond," which was released after the company declared its new corporate identity, "Protecting Today, Inspiring Tomorrow," in May. The new ad tells the story of how Samsung Fire & Marine Insurance has worked to transform traffic culture over the past 24 years, using the life journey of its main character as a narrative device.

Major cases that Samsung Fire & Marine Insurance Traffic Safety Culture Research Institute has legislated or improved together with the government. Samsung Fire & Marine Insurance

The advertisement begins in the early 2000s, when the male protagonist, then in his twenties, buys his first car. It follows him as he builds a family into his fifties, naturally introducing major cases that the Samsung Fire & Marine Insurance Traffic Safety Culture Research Institute has legislated or improved together with the government.

The main topics featured in the advertisement include: ▲ the prohibition of mobile phone use while driving (2001); ▲ mandatory child car seats for children under six years old (2006); ▲ the ban on watching DMB while driving (2011); ▲ mandatory seat belt use for all seats (2018); and ▲ school zone environment improvement projects and speed reduction initiatives (2018-2024). Props, costumes, and visual effects evoke the emotions and nostalgia of each era, adding to the enjoyment of the commercial.

Founded in 2001 as Korea's first private research institute specializing in traffic safety, the Samsung Fire & Marine Insurance Traffic Safety Culture Research Institute has worked with the National Assembly, government, and local governments to support policy development and institutional improvement. The institute also carries out educational and promotional activities to raise awareness and improve behavior regarding traffic safety. In addition to the stories featured in this advertisement, the institute has been involved in a range of initiatives, including "improving right-turn traffic methods," "senior pedestrian safety campaigns," "strengthening drunk driving enforcement standards," and "mandating the installation of drunk driving prevention devices."

A Samsung Fire & Marine Insurance representative stated, "With this advertisement, we wanted to showcase the activities through which Samsung Fire & Marine Insurance strives to create a safer world, enabling our customers to move toward a better future."

This content was produced with the assistance of AI translation services.