Eastspring Asset Management Korea Changes Name to Kardian Asset Management

Eastspring Asset Management Korea announced on August 18 that it will change its company name to "Kardian Asset Management" and unveil a new corporate mission along with key investment directions to achieve it.

The name Kardian combines "Korean" and "Guardian," reflecting Kardian Asset Management's commitment to becoming a "guardian of clients' assets." The company decided on the name change as part of a broader effort to innovate its corporate and brand identity, building on its existing asset management philosophy and organizational culture.

Kardian Asset Management will leverage its deep insights, risk management expertise, and extensive domestic and international investment experience to deliver investment solutions optimized for Korean investors. The company plans to establish an independent and flexible decision-making structure to respond quickly to changing market conditions.

Along with the name change, Kardian Asset Management has set a new mission: "As the most trusted partner for our clients, we will provide safe and transparent investment solutions for the financial stability and future of not only the current generation, but also the next." To fulfill this mission, the company has identified three core investment directions: long-term investment perspectives, asset management based on in-depth research, and the implementation of diverse products and investment strategies.

Park Chunwoong, CEO of Kardian Asset Management, stated, "The name change marks a new beginning for Kardian Asset Management as we strive to become an asset manager that delivers real value to our clients' lives. Based on our deep understanding of the domestic market and our global management expertise, we will provide innovative and sustainable investment solutions to meet our clients' trust and expectations."

All products currently managed under the Eastspring Asset Management name will be transferred to the Kardian Asset Management name as of September 5. Except for the changes in company and product names, all other aspects of product management and client contract terms will remain the same.

This content was produced with the assistance of AI translation services.