Carrot General Insurance Surpasses 1 Million Mobile App Subscribers

MAU Reaches 450,000
20% of Users Access the App Daily

Carrot General Insurance, a digital non-life insurance company, announced on August 18 that the number of registered members on its mobile application surpassed 1 million as of July.

The monthly active users (MAU) of the Carrot mobile app reached 450,000. Among them, approximately 90,000 users, or 20%, use the app daily. Unlike traditional insurance company apps, which are typically accessed only at specific times such as for insurance claims or maturity notifications, this indicates that the Carrot app has become deeply integrated into users' daily lives.

The membership composition is characterized by a digitally savvy and active age group. Those in their 40s and younger accounted for about 60% of the total. The influx of users in their 20s and 30s has also been steadily increasing. This young customer base has become a key foundation for Carrot to establish itself as an insurer optimized for mobile-centric services.

This growth is the result of both the expansion of its safety habit-building services, which are accessible to anyone regardless of insurance enrollment, and the stable growth of its major insurance products. Carrot has expanded the role of insurance from "protection after an accident" to "prediction and prevention before an accident." The company operates a variety of life care services that can be used without purchasing insurance, such as "Good Drive," which analyzes and improves driving habits based on driving data; "Good Walk," which combines pedestrian safety with health management; "Good Travel," which supports travel preparation and safety management in one place; "Car Care," which assists with overall vehicle management; and "Parking School," which provides step-by-step practical parking skills.

In addition, the growth of core insurance products such as auto insurance and travel insurance has also driven the increase in app subscribers. Product competitiveness optimized for the mobile environment-including a simple sign-up process, flexible coverage design, and a fast claims process-has led to the acquisition of new customers and repeat subscriptions. This, in combination with the safety habit-building services, has created a virtuous cycle that further activates app usage.

Carrot plans to continue expanding customer touchpoints centered on its app and to develop into a life care platform that goes beyond coverage and compensation to offer prediction, prevention, and even everyday safety and convenience. Based on its accumulated digital operation experience and customer data, the company aims to continuously enhance the value experienced by customers, even as the market environment evolves.

A Carrot General Insurance representative stated, "As we have developed both insurance and safety habit-building services, the app has become an essential tool in the daily lives of many customers," adding, "We will continue to focus on creating safe and convenient lifestyle habits based on technology and data."

This content was produced with the assistance of AI translation services.