Nongshim's Wasabi Saewookkang Sells 1.8 Million Bags in Just Two Weeks After Launch

Wasabi Saewookkang Records 1.8 Million Bags Sold in Two Weeks
Outperforms Eoctaekang’s Initial Sales by 40%
Nongshim Expands Marketing with Actor Kang Yuseok and MZ Generation Collaborations

Nongshim announced on August 18 that its recently launched snack, Wasabi Shrimp Cracker, surpassed 1.8 million bags sold within just two weeks of its release on August 4. This figure is approximately 40% higher than the 1.3 million bags sold during the first two weeks of the Eomuktaekang launch.

Nongshim’s Wasabi Shrimp Cracker is a new product that enhances the original Shrimp Cracker with the sharp flavor of wasabi. Last year, Wasabi Shrimp Cracker ranked first in a unique Shrimp Cracker tasting vote held at Nongshim’s Shrimp Cracker pop-up store. In response, Nongshim improved its quality and flavor before officially launching it as a new product.

Nongshim Wasabi Shrimp Cracker promotional image. Nongshim

Nongshim attributes the product’s strong performance to word-of-mouth among customers seeking snacks to pair with drinks and those looking for a refreshing change in their daily routine.

To sustain the popularity of Wasabi Shrimp Cracker, Nongshim is rolling out various marketing initiatives. Actor Kang Yuseok has been selected as the new model, and digital advertisements will be launched starting this week. The campaign, featuring the slogan “A familiar taste with a punch,” highlights the new appeal of Shrimp Cracker with wasabi, delivered with impactful sound effects. In addition, Nongshim plans to collaborate with popular MZ generation brands in categories such as books, alcoholic beverages, and tableware, leveraging the unique green brand color of Wasabi Shrimp Cracker.

A Nongshim representative stated, “Wasabi Shrimp Cracker has achieved results beyond expectations thanks to enthusiastic early consumer response,” adding, “We will continue to promote the product’s appeal to even more consumers through advertising and various marketing activities.”

This content was produced with the assistance of AI translation services.