"Boosting Health Supplements and Beauty"… CU Holds Second Half Product Convention for Franchise Owners

Held from August 19 to 29, sharing key product strategies
Expanding ready-to-eat meal lineup, fostering health supplements and beauty products
Launching get coffee sales through delivery services

On August 18, CU announced that it will hold the "2025 Second Half Product Convention," an event to share differentiated new products and product management know-how that will lead convenience store trends in the second half of the year, with franchise owners nationwide.

Differentiated products are a core factor that directly impacts convenience store sales and profits. The importance of quickly identifying trends and actively reflecting them in marketing strategies is growing day by day. In the second half of the year, CU plans to expand the scale of its product convention compared to previous years, guiding franchise owners on the latest consumer trends and key product strategies that will drive the convenience store market in the latter half of 2025.

CU holds a product convention twice a year for franchise owners nationwide to share differentiated new products that will lead convenience store trends. Photo by BGF Retail.

CU’s second half product convention will be held sequentially in 19 regions nationwide from August 19 to 29. This year’s convention will focus on three main themes: expanding the range of food choices, strengthening the rollout of winter season products, and expanding new growth categories. MDs from BGF Retail’s product division will be stationed at each category booth to communicate directly with franchise owners.

First, CU will expand its product lineup around five categories: bread, desserts, get coffee, home meal replacements (HMR), and ready-to-eat foods. The company aims to secure key consumer groups by introducing "Overwhelming Plus" ready-to-eat meals, which increase weight by 150% while maintaining price, launching instant meals in partnership with various dining brands, releasing desserts popular on social media, and expanding get coffee combo products and promotions.

Preparations for the winter season are also underway. The hot bread series, as well as a variety of soup products such as stews, noodles, and ramen, are expected to be highlights this winter. The company is also considering the early launch of winter season products such as warmers, roasted sweet potatoes, fried snacks, hot packs, stockings, and lip care items.

The new growth categories are health and functional foods, as well as beauty products. CU currently has the largest network in the industry, with around 6,000 health supplement retail locations, and continues to launch small-packaged health supplements. For beauty products, CU plans to further increase the number of specialized stores and to launch a wide range of ultra-low-priced products in skincare, color cosmetics, and functional cosmetics.

The recently launched flagship private brand (PB), PBICK, will also be expanded to include snacks, soy milk, cereal bars, and cup coffee. In addition, all products sold in stores will be registered on delivery and pickup platforms, and get coffee will also be offered through delivery services.

Yoon Hyunsoo, Head of Operations Support at BGF Retail, said, "The CU Product Convention is the industry’s largest event where you can get a comprehensive view of seasonal convenience store trends and potential hit products," adding, "By gathering diverse feedback from franchise owners on site, we will enhance product competitiveness, accelerate business development, and further strengthen store operation capabilities."

This content was produced with the assistance of AI translation services.