Targeting the Senior Nutritional Beverage Market: CJ CheilJedang Launches "ALTIVE Plant-Based Nutritional Foods"
CJ CheilJedang's In-House Venture Brand "ALTIVE"
Launches Plant-Based Balanced and Diabetes Nutritional Meals
On August 18, CJ CheilJedang announced the launch of "ALTIVE Plant-Based Nutritional Foods," made with plant-derived protein ingredients. "ALTIVE" is the company's first in-house venture brand. The new products come in two varieties: a "Balanced Nutritional Meal," which takes both taste and nutrition into account, and a "Diabetes Nutritional Meal."
The "Balanced Nutritional Meal" is designed to support balanced dietary management for patients who need nutritional supplementation and is available in two flavors: savory and black sesame. The "Diabetes Nutritional Meal" is intended for people with diabetes or those who need to manage their blood sugar, and comes in walnut and sweet potato flavors.
Both the "Balanced Nutritional Meal" and the "Diabetes Nutritional Meal" are high-protein, high-dietary fiber products that contain all five major nutrients (carbohydrates, fats, proteins, vitamins, and minerals) in a single pack. They can be consumed without concern by consumers who are sensitive to lactose. The "Balanced Nutritional Meal" features a low-sugar formulation, while the "Diabetes Nutritional Meal" is formulated with zero grams of sugar.
Meanwhile, "senior nutritional beverages" are classified as "foods for special medical purposes." The domestic market size expanded from 77.2 billion won in 2019 to 355.2 billion won in 2023. The compound annual growth rate has reached 39%.
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Since entering the plant-based beverage market in June 2022, "ALTIVE" has expanded its product lineup from protein drinks to ice cream and more, establishing itself as a leading plant-based beverage and dessert brand. Since its launch, cumulative sales have surpassed 14 million units, and the cumulative sales amount is expected to exceed 20 billion won by the end of this year.
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