CashWalk "Everyone's Challenge" Surpasses 400,000 Cumulative Challenges

Healthcare platform Nudge Healthcare announced on August 13, 2025, that its health management app, CashWalk, has seen its "Everyone's Challenge" service reach a cumulative total of 250 million verified images and approximately 400,000 challenges created as of July 2025. The total number of participants has surpassed 850,000.

Celebrating its second anniversary, "Everyone's Challenge" is a self-directed challenge feature that allows users to create their own challenges, form teams, and practice healthy routines together. Since its launch, more than 420,000 verification photos have been uploaded daily on average, and over 520 new challenges are started each day, establishing the service as a user-centric "everyday practice platform."

The most frequently created challenge categories were: walking (102,139 cases), habit formation (99,351 cases), and waking up (65,199 cases), clearly reflecting a trend of users independently designing and practicing routines in their daily lives.

Notably, the re-participation rate was 52.91%, meaning that more than half of the participants joined challenges again. This demonstrates that the challenges are becoming a sustainable tool for forming healthy routines, rather than being one-off events. Currently, more than 100,000 challenges are in operation, covering a wide range of topics such as walking, meal tracking, drinking water, weight management, and exercise, thereby contributing to the formation of healthy habits in users' everyday lives.

Song Seungkeun, CEO of Nudge Healthcare, stated, "The key to healthy habits is small but repeated actions. The process of verifying daily and taking on challenges together with a team provides that motivation." He added, "We plan to continue expanding challenges tailored to various themes and environments to make healthy behaviors in daily life easier and more natural."

This content was produced with the assistance of AI translation services.