Nonsan Strawberry Expo Officially Designated as an International Event for 2027
Chungnam Secures 10th International Event Approval
19.7 Billion Won Invested Including National Funding
Aiming for 1.5 Million Visitors and 520 Billion Won Economic Impact
Stepping Up as a Global Hub for the Agricultural Industry
At the opening ceremony of the '2025 Nonsan Strawberry Festival' held in Nonsan on March 27, Governor Kim Taeheum of Chungnam Province and other distinguished guests performed a ceremony wishing for the success of the '2027 Nonsan World Strawberry Industry Expo.' Provided by Chungnam Province
View original imageThe Nonsan Strawberry Expo in Chungnam has been officially designated as an international event for 2027.
Chungnam Province announced on the 12th that the '2027 Nonsan World Strawberry Industry Expo' was approved as a government-recognized international event by the International Event Review Committee of the Ministry of Economy and Finance on the 7th. With this, the province has set a record of hosting its 10th international event in the history of provincial administration.
The expo will be held from February 26 to March 21, 2027, at Nonsan Citizen Family Park (main venue) and Strawberry Scent Rural Theme Park (secondary venue).
The total project budget is 19.7 billion won, including national funding, and the theme is "K-Berry! Smart Agriculture, Healthy Future."
The province has expanded the existing festival into an industry-focused exposition, leveraging the globally growing strawberry market and the K-food boom.
By combining advanced agricultural technology (AgTech) and food technology (Food Tech), the expo aims to present a future vision for the agricultural industry.
The exhibition halls will consist of eight themed areas, including the K-Strawberry History and Vision Hall, International Exchange Hall, Smart Agriculture and Food Tech Industry Hall, Local Strawberry Market, and Harvest and Fine Dining Experience Hall.
More than just an exhibition, the expo will serve as a business-oriented event where export consultations, investment attraction, and technology exchange will take place simultaneously.
The province expects to attract 1.5 million visitors, create 2,600 jobs, and generate an economic impact of 520 billion won.
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Lee Jeongsam, Director of the Agriculture and Livestock Bureau of the province, stated, "This achievement was made possible by the joint efforts of local residents and the industry," adding, "We will prepare the expo to complete the globalization of K-Strawberry."
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