Kakao Publishes "Public Innovation Report 2025": From Heatwave Alerts to Medical Consultations

On August 12, Kakao announced that it has published the "Public Innovation Report 2025," which summarizes cases of Kakao services being utilized in the public sector?including government, local governments, and public institutions?during the first half of this year.

This is the second consecutive year the report has been published. The latest edition features 38 public innovation cases involving 14 services from six Kakao Group companies. The report includes examples of administrative innovation, such as resolving administrative inconveniences, reducing budgets, and promoting public-private cooperation. It also highlights cases that strengthen the social safety net, such as addressing social issues, enhancing public safety, and supporting vulnerable groups.

Kakao announced on the 12th that it has published the "Public Innovation Report 2025," which summarizes cases of using Kakao services in the public sector, including government, local governments, and public institutions, during the first half of this year. Photo by Kakao

One of the main cases of enhancing public safety is the Korea Meteorological Administration's adoption of KakaoTalk Notification Talk for direct delivery of heatwave and cold wave impact forecasts. The Korea Meteorological Administration enables users to receive forecasts for their selected regions via KakaoTalk messages and to share information on risk levels and response guidelines. This service achieved a 95% user satisfaction rate for cold wave forecasts in 2024, and there were zero reported incidents during the pilot service for heatwave forecasts in the same year.

The National Fire Agency is also operating the "Overseas Korean 119 Emergency Medical Consultation Service" via a KakaoTalk channel for overseas residents, travelers, and crew members. In 2024, consultations via KakaoTalk accounted for 3,062 cases, representing 62.5% of the total, with the proportion of KakaoTalk usage increasing by 11.9 percentage points compared to the previous year.

In terms of support for vulnerable groups, the report covers Kakao Mobility's collaboration with the Ministry of Science and ICT and the Digital Platform Government Committee to provide Daejeon Metropolitan City's "Sarang Nanum Call," a mobility support service for transportation-disadvantaged individuals, through the Kakao T app. The "#Ondongne" smart village broadcasting platform, jointly planned and developed by DK Techin and Yangpyeong County and based on KakaoTalk, was introduced as an example of providing local information.

Additionally, as a case of promoting social sustainability, Kakao Makers' collaboration with the Ministry of Environment to conduct a pilot project for paper carton collection was included. Kakao Makers collected more than 2.38 million paper cartons in just about two months, starting from May 2025.

Shin Seongah, CEO of Kakao, stated, "Kakao has contributed to making everyday life safer and more convenient for the public through cooperation with the public sector," adding, "We will continue to strive to create positive changes throughout society through technology."

Meanwhile, the Public Innovation Report 2025 is available on Kakao's corporate website, along with an audio description file produced using Kakao's voice artificial intelligence (AI) model.

This content was produced with the assistance of AI translation services.