Gapyeong County to Refurbish Signboards on Music Station 1939 Street

Outdoor Advertising Development Fund of 300 Million Won Invested
Urban Landscape and Commercial District Revitalization Expected

On August 11, Gapyeong County in Gyeonggi Province announced that it will promote the "Music Station 1939 Street Phase 2 Signboard Improvement Project" to address the issue of disorderly signboard proliferation that has been damaging the urban landscape.

Gapyeong County is promoting the "Music Station 1939 Street Phase 2 Signboard Improvement Project" to resolve the issue of disorderly signboard proliferation that was damaging the urban landscape. Provided by Gapyeong County

The project area, which stretches from 19 Guldarigil (Donga Glass) to 4-2 Orinamugil (Kukje Yanghaeng) in Gapyeong-eup, has long suffered from a proliferation of illegal and substandard advertisements, significantly detracting from the city’s appearance. Additionally, due to the characteristics of this area on the outskirts of the city?such as low visitor numbers and a high concentration of aging buildings?a vicious cycle of commercial decline has continued to accelerate.

To fundamentally resolve these issues, Gapyeong County plans to invest 300 million won from the Outdoor Advertising Development Fund and complete the signboard improvements by October this year. The county aims to go beyond simply replacing signboards, instead pursuing a comprehensive urban landscape improvement project that reflects both local characteristics and the unique features of each business.

The main components of the project include the production and installation of signboards for 30 businesses and the renovation of the exterior of one aging facility, with the goal of creating a unified and harmonious street environment.

By conducting one-on-one interviews with each business owner to gather detailed feedback, the county will develop customized signboard designs that highlight the individuality of each business while also fostering a cohesive atmosphere along the street.

To ensure the sustainability of the project, the county plans to establish maintenance and management measures centered on a local residents’ council even after completion, thereby continuing the trend toward "signboard modernization."

A Gapyeong County official stated, "The project area has suffered from a shrinking commercial district due to low visitor numbers and a high proportion of aging buildings. We expect that, once the project is completed, beautiful and distinctive signboards will revitalize the street."

This content was produced with the assistance of AI translation services.