"Enhanced Quinine Aroma" Lotte Chilsung Launches Revamped 'Trevi Tonic Water'
Enhanced Aroma and Sweetness
Achieving a Flavor That Pairs Well with All Types of Alcohol
Lotte Chilsung Beverage announced on August 11 that it has relaunched its 'Trevi Tonic Water' with a revamped flavor and design.
Lotte Chilsung Beverage explained that as the mixology trend?where consumers adjust the type and strength of alcohol to suit their preferences and enjoy low-alcohol drinks?has led to increased interest in tonic water, the company decided to enhance the competitiveness of Trevi Tonic Water and refresh the brand by updating both its taste and design.
Through extensive research on Trevi Tonic Water, Lotte Chilsung Beverage improved the product’s aroma and sweetness to achieve the optimal flavor balance that pairs well with all types of alcohol, including soju and whiskey. To emphasize the characteristics of authentic tonic water, the company intensified the quinine aroma compared to the previous version, delivering a richer and cleaner taste. In terms of design, the Trevi logo was added to the top of the label to highlight brand identity, and a transparent blue label was used to express a sense of refreshment and allow the contents to be visible.
The renewed Trevi Tonic Water is available for purchase through Lotte Chilsung Beverage's official online store, Chilsung Mall, as well as on online shopping platforms, large supermarkets, and retail stores. Previously offered in two varieties?Original and Earl Grey?Trevi Tonic Water has now been unified under the Original flavor and is sold in 300ml PET bottles.
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A representative from Lotte Chilsung Beverage stated, "With highball drinking culture?mixing various types of alcohol?gaining popularity among younger generations, we renewed Trevi Tonic Water to target consumers who want to enjoy tastier highballs." The representative added, "We plan to continuously raise brand awareness through product sampling and various promotional events in the future."
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