Nonsan City Ranks Fourth Nationwide as an Agricultural Travel Destination with "Nonsan Strawberry"

Brand Power Proven:
With Just Strawberries, Nonsan Climbs 20 Spots Nationwide,
The Only Top-Ranked City in South Chungcheong Province

Nonsan City in South Chungcheong Province has shaken up the national agricultural travel destination rankings with just one product: Nonsan Strawberry.

On August 7, the city announced that it ranked fourth nationwide in the local agricultural products category, with a recommendation rate of 47.4% in the "2025 Domestic Travel Destination Recommendation Survey" recently released by the travel research agency Consumerinsight. This marks a remarkable jump of 20 places compared to 2019, making Nonsan the only city in South Chungcheong Province to make it into the top 20.

This result demonstrates that "Nonsan Strawberry" has become more than just a local specialty; it has established itself as a representative agricultural brand and travel content for South Korea.

Consumerinsight commented, "While there are many regions cultivating the same fruits, it is rare to find a region with such a powerful brand that comes to mind just by hearing its name," highly praising the brand competitiveness of Nonsan Strawberry.

Agricultural Products Travel Ranking Table / Source Consumerin Site. Provided by Nonsan City Hall

The city has led innovation in local agriculture through the advancement of strawberry quality, innovation in cultivation technology, and global marketing.

It has continued ongoing quality management by checking issues together with local farmers through quality management evaluation meetings and by introducing smart agricultural technologies such as LED single-span multi-layer cultivation.

Additionally, Nonsan is accelerating the globalization of "Nonsan Strawberry" by pioneering overseas markets such as Bangkok, Thailand, and Jakarta, Indonesia.

The World Strawberry Industry Expo, scheduled to be held in 2027, is expected to serve as a catalyst for elevating Nonsan Strawberry to the status of a world-class agricultural product.

Mayor Baek Seonghyeon stated, "This result proves that Nonsan Strawberry has grown beyond being just a delicious fruit to become a travel resource that represents Nonsan and promotes South Korea. Moving forward, we will continue to enhance the brand value of local agricultural products centered on Nonsan Strawberry and do our utmost to realize a prosperous city with a thriving agricultural industry."

Meanwhile, the recent survey was conducted in June with approximately 48,000 domestic travelers and local residents. Among a total of 58 travel resources, the agricultural products category ranked eighth overall. Within this category, Nonsan City ranked fourth nationwide and first in South Chungcheong Province, solidifying its unique status as a leading agricultural travel destination in Korea.

This content was produced with the assistance of AI translation services.