3rd Anniversary of Direct Text Communication Channel with District Mayor
"Resident-Friendly Communication Platform"
Results Provided Within 48 Hours

Seo-gu District in Gwangju (District Mayor Kim Ikang) is raising administrative satisfaction through fast and accurate communication, as well as friendly resolution of civil complaints.


Seo-gu announced on the 7th that its direct text communication channel with the district mayor, 'BaroMunjaHarangkke,' is marking its 3rd anniversary on the 8th, having received and processed over 9,000 text complaints in the past three years.

Gwangju Seo-gu's direct text communication channel with the district mayor, 'BaroMunjaHarangkke,' marked its 3rd anniversary on the 8th, having received and processed over 9,000 text complaints in the past three years. Provided by Seo-gu

Gwangju Seo-gu's direct text communication channel with the district mayor, 'BaroMunjaHarangkke,' marked its 3rd anniversary on the 8th, having received and processed over 9,000 text complaints in the past three years. Provided by Seo-gu

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'BaroMunjaHarangkke' is a resident-friendly communication platform launched with the start of the 8th popularly elected administration. When residents send text messages regarding daily civil complaints or policy suggestions, the relevant department reviews the message and replies with the results within 48 hours.


Seo-gu has established a dedicated team to immediately refer received complaints to the relevant department. After on-site verification and action, a team leader or higher-level executive personally explains the results to the complainant, operating a 'responsible response system.' In particular, Kim Ikang, the Seo-gu District Mayor, personally checks the content and handling status of text messages every day, leading a 'field-oriented communication administration.'


In the first year of implementation, only 5 to 10 text messages were received per day. However, as 'BaroMunjaHarangkke' became known as the fastest complaint resolution channel, the average has recently increased to 20 to 30 cases per day.


By year, the number of received cases was 2,239 in the first year, 2,932 in the second year, and 3,895 in the third year, showing an increase of more than 30% each year. By category, daily civil complaints accounted for 61% (about 5,600 cases), followed by inquiries and suggestions, mid- to long-term tasks, safety-related issues, and system improvement.


In particular, most daily civil complaints?such as maintenance while barefoot, waste disposal, and illegal parking enforcement?are resolved within 24 hours. This has led to the widespread perception that 'BaroMunjaHarangkke' means 'immediate resolution.' In a district policy satisfaction survey, 86.7% of residents gave a positive evaluation, proving the system's effectiveness and contributing to Seo-gu's achievement of the No. 1 administrative service ranking for five consecutive years.


One out of every five received text messages is a message of encouragement or gratitude. Residents continue to express their appreciation, saying, "Thank you for checking the site late at night," and "I was touched that the issue was resolved with just one text message."


Additionally, after resident participation events, the number of feedback and reviews sent via text has increased. The growing perception that "one text message is enough" has also led to a decrease in malicious phone calls and in-person complaints, resulting in improved administrative efficiency.


Kim Ikang, the Seo-gu District Mayor, said, "Right after taking office, I considered how to increase the sensitivity of administration, and the answer was BaroMunjaHarangkke. Thanks to all public officials, regardless of department, listening to and sincerely responding to residents' voices, it has become a symbol of Seo-gu administration."


He added, "Moving forward, we will continue to realize 'Good City Seo-gu' as a lifestyle government that responds more quickly and warmly."


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Meanwhile, in July, Seo-gu launched 'BaroMunjaHarangkke Season 2 - Alley Economy 119 Phone' to revitalize neighborhood businesses, actively listening to merchants' opinions and operating alley offices and policy meetings to strengthen field-oriented administration.


This content was produced with the assistance of AI translation services.

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