Samsung and LG Lead with Technology... Countering China with Next-Generation Display Innovations

Samsung Display Unveils Brighter Micro LED
LGD Showcases Ultra-High Refresh Rate and Living Space Concept Cars
Overcoming the Market Chasm with 'Market-Leading' Competitiveness and Artificial Intelligence

Samsung Display has unveiled its next-generation micro light-emitting diode (LED) watch for smartwatches, which remains clear even under sunlight, for the first time. LG Display drew attention by showcasing a 14-inch notebook panel featuring tandem organic light-emitting diode (OLED) technology, which it was the first in the world to commercialize. Both companies are pursuing a strategy to overcome the downturn in the display market, which is currently facing a temporary demand stagnation (chasm), by leveraging next-generation technology competitiveness and artificial intelligence (AI) technology.

Samsung Display's binocular OLEDoS showcased at the Korea Display Industry Exhibition (K-Display 2025), which opened on the 7th at COEX in Gangnam-gu, Seoul. Samsung Display

On August 7, at the Korea Display Industry Exhibition (K-Display 2025) held at COEX in Gangnam-gu, Seoul, Samsung Display introduced its next-generation OLED technologies. The company surprised visitors by unveiling a micro LED with a brightness of 6,000 nits, developed for next-generation smartwatches. This new product, released just half a year after CES 2025 in the United States, is 2,000 nits brighter than the model previously revealed. The display can be flexibly bent, enabling a variety of designs, and even after bending, its brightness and color remain consistent regardless of the viewing angle.

Samsung Display also showcased its technological prowess with demo products of ultra-fine OLEDoS (OLED on Silicon) intended for extended reality (XR) devices. These featured a 1.3-inch display with a resolution of 4,000 PPI (pixels per inch) and a peak brightness of 10,000 nits. Immersive content, such as videos of sharks seemingly approaching underwater and water streams shot directly from a water gun, captivated visitors. The exhibited products allowed height adjustments to match the viewer's eye level, enhancing the immersive experience.

In addition, Samsung Display introduced a variety of strategic technologies aimed at maintaining its leadership in the next-generation display industry. One notable example is 'LEAD', a polarizer-free OLED technology. By removing the polarizer, which was essential in conventional OLED panels, and internalizing the function to block external light reflection, the technology increases brightness while reducing power consumption. The company also introduced the 'MONT FLEX' brand, launched with the ambition to create a truly perfect foldable OLED.

LG Display's 83-inch 4th generation OLED showcased at the Korea Display Industry Exhibition (K-Display 2025) held on the 7th at COEX, Gangnam-gu, Seoul. LG Display

On the same day, LG Display unveiled the world's fastest 27-inch OLED monitor panel for the first time. By applying its proprietary DFR (Dynamic Frame Rate and Resolution) technology, the panel can achieve an ultra-high refresh rate of up to 702Hz. Combined with 4th generation OLED technology, it delivers a color gamut of 99.5% and a maximum brightness of 1,500 nits, offering top-tier image quality.

LG Display also presented a range of automotive display technologies for concept cars designed as living spaces capable of full autonomous driving, going beyond software-defined vehicles (SDVs), as well as low-power technologies aimed at the AI era.

In particular, LG Display unveiled a notebook OLED panel using tandem OLED technology for next-generation information technology (IT) devices. Tandem OLED refers to a technology in which two layers of self-emissive organic materials are stacked, and LG Display was the first in the world to commercialize this in 2019. This allows the display to achieve up to twice the brightness of conventional OLEDs.

It is also considered optimal for IT devices that require both portability and performance, as it is thin and lightweight while offering longer battery life. An LG Display representative stated, "As the number of organic light-emitting layers increases, the energy applied to each component is distributed," adding, "In theory, lifespan can be extended up to four times, and power consumption can be reduced by up to 50%."

This content was produced with the assistance of AI translation services.