"Olive Young, Watch Out"... Shinsegae Duty Free Offers Up to 52% Off Indie Brands in 'K-Selection'

Many K-beauty, Fashion, and Food Brands Participate
Held Simultaneously at Myeongdong Store, Incheon Airport Store, and Online Mall

Shinsegae Duty Free announced on August 7, 2025, that it is holding the 'K-Selection' special exhibition in collaboration with over 150 domestic small and medium-sized enterprises (SMEs). The event is taking place simultaneously at the Myeongdong store, Incheon Airport store, and the online mall until September 30, 2025.

This event is part of the '2025 Large Distribution Network Entry Support Project' by the Korea Small & Venture Business Distribution Agency. It aims to strengthen the global competitiveness of domestic SME products by utilizing duty free sales channels.

A total of over 150 companies are participating, including 104 in beauty, 19 in fashion, and 30 in food. Products from a wide range of categories, such as skincare, color cosmetics, perfumes, clothing, accessories, health supplements, and ready-to-eat foods, are being offered at discounts of up to 52%.

Notable participating brands include Jung Saem Mool, BRMud, Bushman, and Abib (beauty); Rawrow, Lemango, Lietti, and Bellop (fashion); Skinny Lab, Sery Box, Csfang, Extreme, and Morning Coms (food).

Shinsegae Duty Free is providing comprehensive marketing support to participating brands in the exhibition. The company is maximizing brand exposure through various channels, including online banners, in-store promotions, mobile app push notifications, and social networking service (SNS) channels. In addition, a second special exhibition tailored to the year-end gift-giving season is also being prepared for later this year.

A Shinsegae Duty Free representative stated, "This special exhibition is an opportunity to widely promote the excellent products of SME brands that have entered our stores," adding, "We will effectively convey the appeal of K-brands to overseas tourists and continue to strengthen our win-win partnership with SMEs."

This content was produced with the assistance of AI translation services.