Cuckoo Launches Two New Mattresses to Target Bed Rental Market

Rental Share Reaches 90%... Complete Lineup of Five Products
Expanded Choices Tailored to Consumer Body Types and Sleep Preferences

Cuckoo is accelerating its entry into the bed rental market by launching two new products in the Restino mattress line.

According to Cuckoo on August 5, 2025, sales of Restino bed products, including mattress frames, increased by 218% in the first half of 2025 (January to June) compared to the same period last year. Cuckoo continues its growth by creating new demand through a rental-based "care service" model, moving away from the traditional one-time purchase approach in the bed market. Currently, rentals account for 90% of all Cuckoo bed product sales.

Cuckoo Restino Eurotop Mattress. Cuckoo

With the launch of these new products, Cuckoo has expanded its mattress lineup to five types by adding soft and medium soft firmness options to the existing medium, medium hard, and hard types. The strategy is to strengthen customer engagement by offering a wider range of choices tailored to various body types and sleep preferences.

The new "Restino Eurotop Mattress (Type E)" is a premium mattress with medium soft firmness. It features a jacquard fabric blended with plant-based linen and rayon for a soft touch, and wool padding filling to enhance warmth and humidity control. The "Restino Pillowtop Mattress (Type F)" is Cuckoo's first product with a pillowtop structure, offering a soft type mattress. It uses a blend of cashmere and wool padding to provide a rich volume and delivers excellent warmth and humidity control according to the season, ensuring a comfortable sleeping environment throughout the year.

Both products feature Cuckoo's double-layer spring system. The micro independent springs precisely support body contours, while the eight-turn independent springs absorb shocks, providing balanced pressure distribution and maximizing stability and comfort. In addition, the six air-hole structure ensures smooth internal air circulation, effectively releasing heat and moisture.

A Cuckoo representative stated, "Bed rentals combined with care services are creating a new market," and added, "Based on our accumulated development and operational expertise, we will continue to introduce products that meet sleep needs and lifestyles, thereby contributing to improving our customers' quality of life."

This content was produced with the assistance of AI translation services.