LG Electronics Launches LG CineBeam Shorts, Leading the Lifestyle Projector Trend

Innovative Ultra-Short Throw Technology and Portable Design
40-Inch Screen from Just 8.1 cm Away from the Wall
100-Inch 4K Projection with 39.3 cm of Space
Palm-Sized Form Factor and Lightweight at 1.9 kg
Outstanding Image Quality with RGB Laser Beams
Sales Start on Naver on the 5th and Online Brand Shop Live on the 13th

On August 4, LG Electronics announced the launch of the "LG CineBeam Shorts," a projector capable of displaying a 100-inch 4K screen from a distance of 40 cm from the wall, stating its intention to lead the "lifestyle projector trend."

LG Electronics leads the lifestyle projector trend by launching the CineBeam Shorts, which combines powerful performance with a minimal design. The CineBeam Shorts features ultra-short-throw technology that projects a 100-inch 4K large screen from a distance of 40 cm from the wall. Photo by LG Electronics

Sales of the product will begin on August 5 via Naver and on August 13 through a live broadcast on the online brand shop (LGE.COM). The domestic shipping price is set at 1,790,000 won.

The LG CineBeam Shorts features innovative "ultra-short throw" technology, allowing it to project a large screen even from a short distance. Only 8.1 cm is needed to project a 40-inch screen, and with 39.3 cm of space, a 100-inch large screen can be displayed. This greatly enhances space utilization.

The product inherits the design identity of last year's "LG CineBeam Cube," featuring a palm-sized form factor (11 cm wide by 16 cm tall) and a thickness of less than a span (16 cm). It is lightweight at 1.9 kg, making it easy to carry when moving. Thanks to its ultra-short throw technology and compact size, it can blend naturally into various spaces in the home without obstructing the view or disrupting interior design.

The image quality is also outstanding. The 4K (3840 x 2160) high-resolution screen produced by RGB laser beams offers an immersive viewing experience. It covers 154% of the DCI-P3 color gamut, the standard of the Digital Cinema Initiatives, and supports a contrast ratio of 450,000:1, ensuring rich and vivid colors even in bright environments. The sound is delivered through Dolby Atmos, providing rich stereo audio.

The product is equipped with a wall color adjustment feature and the ability to set the screen range. This allows users to change the size and position of the screen, providing a distortion-free image tailored to the unique color or area of each customer's wall. Automatic screen and focus adjustment features are also included, ensuring a clear and properly shaped rectangular image is created automatically.

LG Electronics' proprietary smart TV platform, webOS, is also installed, enabling users to enjoy a variety of content such as LG Electronics' FAST (Free Ad-supported Streaming TV) service LG Channel, OTT, and games via the internet without connecting additional devices to the projector. LG webOS has been recognized for its differentiated customer experience, winning the "Cybersecurity Category 2025 CES Innovation Award" from the Consumer Technology Association (CTA) in the United States and being named "Best Smart System" by the UK IT media outlet AVForum.

Lee Yunseok, head of LG Electronics' IT Business Division, stated, "With the LG CineBeam Shorts, which combines powerful performance and sophisticated minimal design, we will lead the lifestyle projector trend as it naturally integrates into daily life and is used in various ways."

This content was produced with the assistance of AI translation services.