Gwangju Kimchi Pop-up Store Opens at Hyundai Department Store Apgujeong in Seoul

"Expanding Sales Channels"
...Open Until the 7th

Gwangju City will operate the "Gwangju Kimchi Pop-up Store" at Hyundai Department Store Apgujeong Main Branch in Seoul until the 7th. Provided by Gwangju City

On August 2, the Gwangju city government announced that it will operate the "Gwangju Kimchi Pop-up Store" at the Apgujeong Main Branch of Hyundai Department Store in Seoul until August 7.

This event is a follow-up to the first "Gwangju Kimchi Pop-up Store" held at The Hyundai Seoul in Yeouido in June. It was organized to build on the success of the previous event and is aimed at increasing the brand awareness and value of Gwangju Kimchi among the core consumer base of premium department stores.

At the pop-up store, premium authentic Jeolla-style Gwangju Kimchi will be showcased by Eunju Kwak, the winner of the Presidential Award at the Gwangju Kimchi Festival, and Bitgoeul Kimchi Agricultural Cooperative. In particular, the store will offer a variety of products tailored to different lifestyles, such as single-serving small-pack kimchi and camping kimchi, to enhance customer satisfaction and verify the marketability and commercial potential of Gwangju Kimchi.

The city plans to use this event to strengthen its collaboration with Hyundai Department Store and actively promote the enhancement of the brand image and diversification of sales channels not only for Gwangju Kimchi but also for the local food industry as a whole.

Previously, at the first pop-up store held at The Hyundai Seoul from June 9 to June 15, the city received a positive response from customers by presenting a fresh concept of a "Kimchi Pop-up." The event featured not only Gwangju Kimchi but also kimchi-based dishes, Gwangju Kimchi merchandise, award-winning products, and items produced by small business owners, all of which were exhibited and sold.

Jaehee Joo, Director of Economic and Startup Affairs, stated, "This pop-up store is an opportunity to target a different group of consumers compared to The Hyundai Seoul. We hope this will strengthen the competitiveness of Gwangju Kimchi in the premium market and serve as a catalyst for expanding sales opportunities."

This content was produced with the assistance of AI translation services.