Shinhan Bank Invites Customers Directly to Enhance Convenience

'Listening to the Field, Responding with Action' Held

Shinhan Bank announced that it held a customer invitation meeting titled "Listening to the Field, Responding with Action" at its headquarters in Jung-gu, Seoul, on July 28.

This meeting was organized to put into practice the philosophy of "enhancing customer convenience," which has been emphasized by Jin Okdong, Chairman of Shinhan Financial Group. A total of six customers were invited, including outstanding members of the Customer Advisory Committee and power users of digital platforms such as "Shinhan SOL Bank." Key executives and staff, including Shinhan Bank President Jung Sanghyuk, attended the meeting to review major tasks for improving customer convenience from the customer’s perspective and to gather practical suggestions for improvement.

The event proceeded with the presentation of certificates of appreciation, proposal of improvement ideas, and a luncheon. Attending customers shared a variety of opinions on ideas for improving digital platforms, their actual experiences with financial transactions, and tasks for enhancing customer convenience.

On the 28th, at the Shinhan Bank headquarters in Jung-gu, Seoul, a customer invitation meeting was held, and Shinhan Bank President Sung Janghyuk (second from left) and customers attending the meeting are taking a commemorative photo. Shinhan Bank

In particular, discussions focused on concrete directions for improvement regarding key tasks such as innovation of the right-to-know for household loan customers, expansion of mobile certificate issuance services, and enhancements to notification services to make them easier to read.

Additionally, new suggestions were made, including providing personalized products and benefits using artificial intelligence (AI), strengthening customer management systems including non-face-to-face channels, and developing new products and services with added entertainment elements. These tasks are planned to be reflected as key improvement initiatives in the future.

President Jung stated, "We will continue to actively listen to customer feedback and create changes that customers can truly feel," and added, "Let us make customers the starting point of everything we do and strive to enhance the value of their lives through boundary-crossing collaboration."

This content was produced with the assistance of AI translation services.