Korea Federation of Banks Launches Social Contribution Platform App

'BANKiT' Launches as a Mobile App
A New Social Contribution Platform Connecting Banks and the Public

The Korea Federation of Banks announced on July 25 that it has newly launched BANKiT, the social contribution platform representing the banking sector, as a mobile application (app).

BANKiT carries the meaning of "connecting (iT) through banks (BANK)," and since its initial launch as a web-based service in February 2022, the Korea Federation of Banks and 20 domestic banks have consistently operated online fundraising projects, enabled applications and participation in social contribution activities, and introduced and promoted domestic banks’ social contribution initiatives.

The newly launched BANKiT app maintains the core values of the banking sector’s social contribution platform while reflecting the latest trends in social contribution. It has been redesigned with a user-centered approach by overhauling the user interface (UI) and user experience (UX), thereby enhancing both "convenience" and "fun," and improving the methods of user participation.

Eunhaengyeonhaphoegwan, Junggu, Seoul. Photo by Kang Jinhyung

The BANKiT app menu consists of "Campaigns," where banks and the Korea Federation of Banks participate in donations; "Quests," which offer daily financial quiz learning; and "Programs," which are the Korea Federation of Banks’ social contribution projects.

In particular, users can easily participate in donations simply by supporting "Campaigns" with likes or comments or by sharing them with friends, without spending any money. BANKiT’s unique donation method, where the banking sector donates the corresponding amount on behalf of users, remains unchanged. The app also introduces a point system called "Clover," allowing users to earn Clovers by checking in daily, completing missions, or engaging with financial content in "Quests." These Clovers can then be donated to various campaigns or used to participate in app events, naturally linking donation and reward experiences in everyday life.

Cho Yongbyung, Chairman of the Korea Federation of Banks, stated, "With the launch of this app, we hope to lower the barriers to social contribution and spread a culture where donations become a natural part of daily life." He added, "We will continue to promote effective social contribution activities that resonate with the public and develop BANKiT into the leading social contribution platform in the financial sector."

This content was produced with the assistance of AI translation services.