Nongshim Opens 'Hello! Shin Ramyun' Popup Store in Osaka, Japan

Held at the Main Branch of Hankyu Department Store in Osaka Until July 28

On July 24, Nongshim announced that it would be operating a popup store themed 'Hello! Shin Ramyun' at the main branch of Hankyu Department Store in Osaka, Japan, until July 28. Nongshim plans to strengthen its position as a leading K-ramen brand in the local market through this popup store at the largest department store in western Japan.

Nongshim Japan Hankyu Department Store 'Hello! Shin Ramyun' Popup Store On-site Photos

Nongshim explained that this popup store is particularly significant because it is the sole food brand participating in the 'Hello! Seoul' event at Hankyu Department Store, which brings together Korean brands targeting the MZ generation, such as 'Kittybunnypony' and 'Oohlollyday'. Nongshim has set up its booth with experiential content centered around the Shin Ramyun brand, allowing visitors to experience unique aspects of Korean culture.

Participants can write their names in Hangul following the instructions on the provided profile cards, and there is a corner where they can write their impressions of the event and post them on a wall, similar to the message boards found at famous Korean restaurants. In addition, a roulette event offers popular brands such as Shin Ramyun and Neoguri as prizes, and toppings that match participants' MBTI types are provided, offering a variety of events for a unique brand experience.

A representative from Nongshim Japan stated, "Through this popup store at Osaka's landmark department store, we are promoting Shin Ramyun, the leading K-ramen brand, not only to local residents but also to a diverse range of global tourists," and added, "We plan to continue various marketing activities to promote the appeal of Shin Ramyun alongside the popularity of Korean culture in Japan."

This content was produced with the assistance of AI translation services.