Emart to Launch August 'Goraeit Festa'... Half-Price Festival for Fruits and Premium Foods

Up to 60% Off on Fresh, Processed, Daily Necessities, and Electronics
First-Ever Customer Participation Event Outside the Store
Six Days of Whale-Themed Events at Ocean World

Emart announced on the 24th that it will launch the August 'Goraeit Festa' from the 29th of this month to the 3rd of next month.

An Emart store in downtown Seoul. Photo by Yonhap News

Goraeit Festa is a large-scale discount event where customers can purchase "essential products at reasonable prices." As part of its "price investment" initiative, Emart, which has declared its commitment to strengthening its core business competitiveness, is offering this event to provide greater benefits to customers.

The theme of this event is a "massive price drop." First, there will be a "half-price festival" for fresh food. Summer seasonal fruits such as watermelon, peaches, and grapes, as well as premium foods like Korean beef, abalone, eel, and squid, will be offered at discounts of up to 60%.

Antibiotic-free young chickens (500g*2), which caused an "open run" during the recent Chobok event, will also be available at a 40% discount for Shinsegae Point members. On August 2 and 3, all fresh duck products will be offered at a 40% discount for Shinsegae Point members.

In addition, more than 120 types of processed foods and daily necessities?including refrigerated coffee, carbonated drinks, cheese, frozen dumplings, cereal, detergent, toothbrushes and toothpaste, shampoo, and batteries?will be sold at around half price.

August Goraeit Festa 'Massive Price Drop'. Provided by Emart

A wide range of electronics promotions has also been prepared. There will be discount events for new iPhone, iPad, Galaxy Fold, and Flip products, as well as large appliance promotions offering discounts of up to 1.4 million won.

The "Yellow Week Festival," which brings Goraeit Festa outside of Emart stores, will be introduced for the first time. In collaboration with Sono Hotels & Resorts, Emart's whale mascot will appear at Ocean World starting on the 26th. Until the 31st, a "large whale air balloon photo zone" will be available at Ocean World. On the 26th and 27th, a booth will be set up where visitors can spin a roulette wheel for a chance to win prizes.

Jung Yangoh, Head of Strategic Marketing at Emart, stated, "We have worked hard to ensure that more customers can benefit from the August Goraeit Festa, which offers overwhelming price competitiveness, over the course of six days." He added, "We will continue to invest in price under the principle of 'customer first' and provide powerful benefits that customers can truly experience."

This content was produced with the assistance of AI translation services.