'Starbucks Samsung Card' to Launch This Year... Samsung Card Signs Business Agreement with Starbucks

Strategic Collaboration Including Joint Marketing

The 'Starbucks Samsung Card' will be launched within this year.

Samsung Card and Starbucks signed a mutual cooperation business agreement on the 21st at the Samsung Card headquarters in Jung-gu, Seoul, with the representatives of both companies posing for a commemorative photo. Following the agreement, the two companies plan to launch a partnership card and collaborate on joint marketing activities. Kim Itaek, President of Samsung Card (right), and Son Junghyun, CEO of Starbucks Korea. Samsung Card and Starbucks will launch a partnership card and collaborate on joint marketing through this agreement. Kim Itaek, President of Samsung Card (right), and Son Junghyun, CEO of Starbucks Korea, are taking a commemorative photo.

On July 22, Samsung Card announced that it had signed a business agreement for mutual cooperation with Starbucks at the Samsung Card headquarters in Jung-gu, Seoul.

With this agreement, the two companies plan to launch a partnership card within this year and pursue strategic collaboration, including joint marketing activities.

Starbucks has previously maintained an exclusive partnership with Hyundai Card to issue a private label credit card (PLCC), but this new partnership will break the exclusivity.

The contract period between Starbucks and Hyundai Card runs until October, and the two companies are currently negotiating whether to extend the agreement.

A Samsung Card representative stated, "Through this collaboration with Starbucks, a leader in coffee culture, we plan to offer customers differentiated products and services."

A Starbucks representative commented, "We will strengthen various customer benefits to provide a more convenient and satisfying Starbucks experience."

This content was produced with the assistance of AI translation services.