K Bank Wins Grand Prize in Finance at Social i-Award 2025

Expanding Brand Favorability and Customer Touchpoints with Tailored Content for the 20s and 30s, Not Rigid Finance
Everyday Content Aligned with the "Pleasant Financial Life" Slogan Receives Positive Reviews

K Bank announced on July 22 that its official Instagram account received the Grand Prize in the Finance category at the Social i-Award 2025.

The Social i-Award is the largest social media awards ceremony in Korea, hosted by the Korea Internet Professionals Association (KIPFA) under the Ministry of Science and ICT. Each year, it recognizes outstanding SNS services. This year, a total of 273 companies and 335 SNS accounts participated, with over 4,000 internet professionals serving as judges.

This award recognizes K Bank for increasing brand favorability and expanding customer touchpoints by forming a strong connection with the MZ generation through its differentiated SNS communication strategy.

K Bank operates its official Instagram account under the brand slogan "Pleasant Financial Life."

Key content includes: ▲ "What to Buy These Days," where K Bank employees personally introduce shopping items and card benefits; ▲ "Anywhere with K Bank," which presents interviews exploring the consumption and financial sensibilities of people in their 20s and 30s.

The approach of reinterpreting the typically rigid and complex topic of finance through everyday stories and trendy SNS formats captured the attention of the judges.

Additionally, K Bank's Instagram content is designed to go beyond simple SNS posts, naturally connecting users to app features and financial benefits. For example, cooking recipe content using seasonal ingredients is linked to "Today's Living Prices," K Bank's lifestyle information service.

A K Bank representative stated, "We have continuously strived to create content that delivers K Bank's unique fun and benefits in customers' daily lives, just as our brand slogan 'Pleasant Financial Life' suggests. We are delighted that our efforts have been recognized with this award," adding, "We will continue to communicate with customers through even more differentiated content on the K Bank app and Instagram."

This content was produced with the assistance of AI translation services.