Show Hosts Rush to Japanese Stores... Lotte Homeshopping Launches Global Live Commerce

'Elive' Launches Local Live Broadcast in Osaka, Japan on the 17th
Live Broadcast from France to Launch Next Month

Lotte Homeshopping announced on the 22nd that it has expanded its global local live broadcasts to Japan and France through its live commerce platform 'Elive,' following Italy, the United States, and New Zealand.

On July 17, Lotte Homeshopping held a live on-site broadcast in Osaka, Japan, featuring around 30 Japanese designer brands such as Issey Miyake and Comme des Garcons. This event was planned to allow domestic consumers to purchase popular local products at reasonable prices, as demand for travel to Japan increases and the burden of airfare and accommodation costs rises. In collaboration with Ichibanggang, a live commerce operator in Osaka, Japan, Lotte Homeshopping discovered and introduced popular fashion accessories from local department stores and brand shops to Korean consumers.

Lotte Homeshopping announced on the 22nd that it has expanded its global local live broadcasts to Japan and France through its live commerce platform 'Elive,' following Italy, the United States, and New Zealand. Photo by Lotte Homeshopping

Going forward, Lotte Homeshopping plans to expand its product lineup to include ready-to-eat meals and snacks. Next month, the company will present a live on-site broadcast in France featuring premium food ingredients.

Lotte Homeshopping is strengthening its mobile shopping content through live commerce that introduces products specialized by country. Starting in January with the Italy-focused living program 'Italy Boss in Lotte,' the company expanded its live broadcast countries to the United States (fashion and accessories) and New Zealand (health supplements). The cumulative number of views for global live broadcasts has reached 1 million. Lotte Homeshopping plans to continue discovering differentiated products from various countries for middle-aged and senior customers who experience difficulties with overseas direct purchases, such as translation and customs clearance.

Kim Joonsang, Head of Product Strategy at Lotte Homeshopping, said, "By expanding our global live broadcasts to popular travel destinations such as Japan and France, we are differentiating our mobile shopping content," and added, "We will continue to discover overseas products that are difficult to purchase domestically, while strengthening our position as a global shopping platform through differentiated shopping benefits such as discounts and free shipping."

This content was produced with the assistance of AI translation services.