Chungnam Rural Convergence Industry Food Fair a Success... Expanding Distribution and School Meal Market Channels

92 Enterprises from the Province Participate...
Active One-on-One Consultations and Product Evaluations with Distribution Buyers

On July 17, South Chungcheong Province held the '2025 Chungnam Rural Convergence Industry Food Fair' to strengthen the competitiveness of the province's rural convergence industry.

The event took place at the Lee Sunshin Ice Rink Gymnasium in Asan, with more than 300 participants, including representatives from 92 rural convergence industry enterprises in the province, as well as officials from major distribution companies and school meal services.

The purpose of this event was to widely promote outstanding products from Chungnam's rural convergence industry and to support their entry into distribution markets such as large supermarkets, department stores, home shopping, and e-commerce, as well as the school meal market.

At the venue, activities such as product tastings and evaluations, one-on-one buyer consultations, introductions of items linked to school meals, and the operation of an exhibition hall for outstanding products were held to help enterprises secure practical sales channels.

In particular, during the product evaluation session, buyers provided specific feedback on taste, texture, and packaging, and for some products, agreements were reached on sample supply and test placements on the spot, resulting in tangible distribution connections.

Lee Hyukse, Director of Rural Restructuring for the province, said, "This event went beyond a simple exhibition to become an opportunity to enhance distribution competitiveness through practical connections with buyers," and added, "We will continue to provide support so that rural convergence industry enterprises in the province can be competitive in domestic and international markets through ongoing product evaluations and customized marketing."

This content was produced with the assistance of AI translation services.