Nudge Healthcare's subsidiary, Dain, a company specializing in Employee Assistance Programs (EAP), announced on July 17 the results of its analysis of counseling data conducted during the first half of this year.

Dain Releases 2025 First Half Psychological Counseling Analysis... "Concerns Differ by Generation" View original image

The counseling topics are divided into four main areas: job-related issues (relationship conflicts, work environment, work-life balance, job demands, workplace culture); personal emotions (interpersonal relationships, self-understanding, emotional changes, addiction-related issues); family and children (family relationships, marital relationships, parenting counseling, child counseling); and life counseling (legal counseling, tax counseling, financial counseling). Each category is further subdivided with specific keywords to enable tailored counseling.


As of the first half of this year, the number of people who received counseling has already exceeded half of the total number of counseling users for the entire previous year. The demand for practical psychological counseling services is rapidly increasing. The top five counseling topics by number of sessions were: "emotional changes" (25.8%), "child counseling" (17.8%), "job demands" (14.6%), "marital relationships" (7.7%), and "parenting counseling" (6.5%). The top three topics alone accounted for more than half of all counseling sessions. This indicates that psychological difficulties, practical family and parenting issues, and work-related burdens are emerging as the main concerns.


The most common concern, "emotional changes," includes emotional distress such as mood swings, lethargy, depression, and anxiety. Recently, there has been a tendency for this category to expand to include burnout, chronic fatigue, and avoidance of relationships. "Emotional changes" ranked first both in terms of number of people and number of sessions, suggesting that emotional issues are the primary driver for utilizing EAP counseling services.


By age group, people in their 20s, regardless of gender, most frequently reported emotional issues such as depression and anxiety. In their 30s, men mainly sought counseling for family concerns centered on marital and child issues, while women continued to report significant emotional difficulties. Among those in their 40s, both men and women showed a high proportion of counseling related to parenting and parent education. In their 50s, men primarily discussed family issues, while women mainly sought counseling for personal emotional concerns.


The topic of "job demands" was most prevalent among those in their 30s and 40s. Counseling sessions provided practical solutions such as work allocation, time management, and clarifying goals, leading to high satisfaction. However, many of these cases were one-off sessions aimed at short-term resolution rather than repeated counseling, highlighting the need for more systematic management.


A Dain representative emphasized, "Emotional instability, family conflicts, and work stress experienced by employees not only affect individuals but also have a direct impact on organizational engagement, performance, and turnover rates. EAP has now become an essential psychological infrastructure rather than an option. The continuously rising utilization rate of counseling services clearly demonstrates how real the need is in the workplace."



Dain offers an integrated "Nudge EAP" service that includes in-person counseling, one-on-one remote counseling with psychological experts, a 24-hour "5-Minute Immediate Counseling" service, a network of over 1,400 counseling centers and more than 4,000 counselors nationwide, organization-specific psychological assessments and reports, early detection and reminder care for high-risk groups, dedicated crisis intervention processes, and healing education and workshops, both online and offline. Companies can adopt customized packages according to the characteristics and budgets of their members. Based on actual counseling data, organizations can also receive insight reports analyzing emotional risk factors within the organization, along with practical recommendations for change.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing