Musinsa to Open Fourth 'Musinsa Store' on Gangnam-daero
Approximately 354 Pyeong on Gangnam-daero
Fourth Store Opening One Year After 'Seongsu@Daelim Warehouse'
Musinsa announced on July 16 that it will officially open Musinsa Store Gangnam in Seocho-gu, Seoul, on August 1.
Musinsa Store Gangnam is located on Gangnam-daero, just a two-minute walk from Sinnonhyeon Station. The store will span from the basement level to the second floor above ground, covering a total area of 1,170 square meters (approximately 354 pyeong).
Musinsa Store Gangnam is Musinsa's fourth offline store, opening one year after the launch of 'Musinsa Store Seongsu@Daelim Warehouse' in September last year. Previously, Musinsa entered the offline select shop market by consecutively opening 'Musinsa Store Daegu' and 'Musinsa Store Hongdae' in the second half of 2023.
The decision to open the new offline store in Gangnam was primarily due to the high floating population of people in their 20s and 30s, as the area is densely packed with offices and academies. Additionally, the company considered the fact that Gangnam is a major commercial district with a high influx of foreign tourists.
The store will feature over 130 fashion and accessory brands. Notable domestic designer brands include Nice Ghost Club, The Coldest Moment, Majone, Miseki Seoul, Akam, AIEAIE, Pisces, and Hug Your Skin. The store will also showcase highly sought-after and rare sneakers from global brands such as Asics, Puma, and Crocs. Nike and Adidas will be introduced as shop-in-shop brands, offering their most popular products.
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A Musinsa representative stated, "Musinsa Store is the only fashion select shop in Korea that provides an integrated online and offline shopping experience and benefits, which has been met with a strong response. Based on the know-how we have accumulated by operating stores in major commercial districts such as Seongsu and Hongdae, we expect Musinsa Store Gangnam to establish itself as a leading K-fashion select shop that attracts global customers."
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