Improved Portability... Seoul Milk Launches Sterilized A2+ Milk Product

A2+ Milk Praised as 'Better Milk'
Cumulative Sales Reach 64 Million Units as of June

On July 16, Seoul Milk Cooperative announced the launch of a new UHT (ultra-high temperature) version of its flagship product, A2+ Milk, designed for improved storage and portability.

The new product can be stored at room temperature for approximately 15 weeks (about 4 months) thanks to high-temperature, high-pressure sterilization. It comes in a small 170ml package, making it convenient to drink in one serving. Additionally, it features an eco-friendly 'Combidome package' that combines the advantages of PET bottles and paper packs, offering both portability and environmental consideration.

A2+ Milk UHT product.
Photo by Seoul Milk Cooperative

Since its initial launch in April last year, Seoul Milk's A2+ Milk has been produced exclusively from cows with the A2 protein genotype, which are selected through genetic testing. Only Grade 1 raw milk, based on both somatic cell count and bacterial count, is used. The entire production process undergoes a four-step A2 testing procedure, and the EFL (Extended Fresh Life) method, a microbial removal technology, is applied to enhance quality.

This product, which contains only A2 protein, is gaining attention after clinical results published in an international journal suggested it is easier to digest compared to regular milk and may help increase beneficial gut bacteria. Driven by this popularity, cumulative sales of A2+ Milk surpassed 22 million units within five months of launch and exceeded 64 million units as of last month, demonstrating strong growth.

Meanwhile, Seoul Milk currently offers A2+ Milk in a variety of sizes, including 180ml, 710ml, 900ml, 1.7L, and 2.3L. In March, the company also introduced a 180ml carton pack specifically for school meal programs.

This content was produced with the assistance of AI translation services.